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The Business Case for Marketing Automation

How to Craft a Compelling Case the Executive Team will Approve


It is well-established and well-documented: Marketing automation helps businesses grow. With capabilities that span the range of inbound and outbound techniques, CRM integration, and robust measurement, marketing automation offers tremendous value to businesses of all sizes and industries by increasing efficiencies, saving costs, improving the sales pipeline, and boosting revenues. This eBook will give you the information you need to get the C-suite on-board, so your business can begin reaping the benefits of automation.

In this eBook, you’ll learn about:

The Business Case for Marketing Automation

  • What marketing automation is and why it is valuable to businesses
  • 20 use cases for how companies use automation technology
  • 3 top reasons why businesses should invest in marketing automation
  • 5 specific marketing and sales challenges, and how marketing automation helps solve them
  • How to make the case to key members of your management team

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See Act-On’s marketing automation platform in action.

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