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Building a High Performance Marketing Plan with Marketing Automation


The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to reach their buyers at every stage of their journey. In this eBook, we discuss a plan for marketing that truly focuses on your customers.

In the High Performance Marketing Plan, you’ll learn:

The High Performance Marketing Plan

  • The marketer’s opportunity at each stage of the buyer’s journey
  • The four tenets of effective campaign themes
  • How to map your content to the customer lifecycle stages
  • Key components to a successful marketing technology landscape

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See Act-On’s marketing automation platform in action.

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