Best Practices in Email Deliverability
How to maximize email deliverability for greater campaign success
The art of successful email marketing depends first and last upon proactive deliverability management. This eBook will help you manage the critical factors that affect the deliverability of your email messages.
In this eBook, you'll learn:
- Why you should (must) care about email deliverability
- What your Service Provider looks for, and how to deliver it
- SPAM facts: traps, legal issues (globally), and avoidance maneuvers
- The key factors that affect your sender reputation, and how to stay on the bright side
- Best practices for retention, acquisition, and transactional emails
- And much more, including checklists and additional resources
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