Creating a successful content marketing strategy has proven difficult for many marketers. Recent research by the Content Marketing Institute shows that, while most marketers are using content marketing, few believe they’re using it well.
In this eBook, we'll cover how to:
- Get Stakeholder Support
- Understand Your Audience
- Identify the Right Content Formula
- Create an Editorial Calendar
- Get Maximum Mileage Out of Your Content
- Develop a Process for Measuring and Reporting