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Creating a Content Marketing Strategy

6 Best Practices That Work


42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research).

While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution.

So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.

In this eBook, we will cover:


  • Understanding your audience
  • Identifying the right content formula
  • Getting maximum mileage out of your content

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