4 Steps to Creating a Content Marketing Plan
Right Person, Right Message, Right Time
Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. Planning and generating quality content that closes deals is no easy feat, so we’ve developed a workbook to walk you through the process.
We’ll show you how to serve up content that attracts prospective buyers and creates brand affinity. The workbook will help you develop buyer personas, map out your buyer’s decision-making journey, and serve them content that will help them at each stage of the journey. Fill in the form to access your workbook.
In this eBook, you’ll learn:
- Develop your buyer personas
- Take an inventory of your content
- Map your content to the buyer’s journey
- Activate content and fill in gaps
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