What Is IP Lead Tracking?

IP Lead Tracking Allows You to Identify Anonymous Visitors

IP lead tracking is a way to turn anonymous website visitors into known website visitors. Using a visitor’s IP address, Act-On identifies their organization’s name and location. If your ideal prospects are visiting your website and researching solutions – you’ll know it!

With IP lead tracking you can quickly identify prospective leads by understanding who your visitor is and the content they are viewing.

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Uncover Your Users’ Full Activity History with Anonymous Website Visitor Tracking

Act-On tracks the activity of your anonymous website visitors – everything from page views to content downloads. If an anonymous visitor converts into a sales lead in the future, you’ll have a complete record of their pre-conversion engagement. Act-On connects the dots and enhances your ability to make meaningful connections with new prospects.

Learn More About Identifying Anonymous Visitors

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Integrated Contact Lookup Tools

Next, you can use integrated information sources to research individuals who work for the organization and hone in on promising visitors. Act-On has native data integrations with sources like data.com, Linkedin, and Google so that you can quickly and easily turn an anonymous visitor into a real contact. Marketing administrators can filter the visitors their users see, and individual marketing and sales users in your account can set their own filters as well.

Learn More >

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Google

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