Landing Page Builder & A/B Testing

Drive Conversions Across the Buying Cycle

A landing page is a single web page (I.e., a destination page) that delivers the information your visitors are looking for. Examples include the answer to a specific question, a piece of content, a compelling offer, or an overview of a new product.

Landing pages are instrumental to digital marketing because they drive all types of conversions, from simple sign-ups (e.g., newsletters) to bona fide purchases.

Act-On makes landing pages a snap. With minimal clicks, you can create, test, and launch these vital pages and drive real results.

Responsive Landing Pages

Build High-Impact Pages in Minutes

Not technical savvy? No problem. Act-On manages all of the coding gymnastics – HTML, CSS, JavaScript, etc. – behind the scenes.

  • Smart Content Blocks let you choose the right sections and page components, such as a personalized greeting, tables, lists, images, social shares, and adaptive forms.
  • Drag-and-Drop functionality lets you design pages fast and rearrange layout and elements on the fly.
  • On-Page Personalization optimizes the user experience and increases conversions by enabling personal greetings, pre-filled forms, and more.
  • SEO Audits analyze your pages to ensure they’re optimized for search engines. Itemized lists show you exactly what needs to be fixed to get your pages found.

A/B Test to Increase Conversions

Find out which landing page resonates with your target audience and converts at the highest rate. A/B Testing lets you compare content variations head-to-head with a subset of your total audience, record the results in real time, and uncover what works best before you publish your campaign on a larger scale.

Simply choose your landing pages, choose your distribution list, and click Start. Act-On will display real-time results in your dashboard.

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AB Testing
Act-On Reports

Real-Time Reporting

Act-On’s powerful analytics engine gives you actionable insight into your landing page performance.

  • View landing page engagement and conversion by a variety of criteria.
  • Compare page performance over time.
  • Find out which channels are the most effective drivers to your destination pages.

Act-On reports are always real-time and let you drill into specific segments to understand and improve campaigns.

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Ready to Learn How Act-On Can Help You Deploy, Test, and Track Killer Campaigns?

Landing Page Examples Built with Act-On

Examples of landing pages Act-On customers have created

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What Customers are Saying

"The ability to quickly create and replicate landing pages has allowed us to deploy coordinated campaigns across multiple mediums and vendor partners."
Response Mail Express