Digital Marketing Reporting Software & Analytics Tools
Useful Insights for Data-Driven Marketers
Your data, the way you want it.
With Act-On, we provide a variety of reports to help you quantify your efforts and show real results. Whether you’re a do-it-all marketer who loves pre-configured templates and dashboards or a data-hungry marketer who likes to slice and dice your data in a BI tool, we’ve got you covered.
Marketing Funnel Reports empower you with complete visibility into your lead-to-revenue process. Real-time data snapshots continuously capture the progress of your entire lead and opportunity pool, allowing you to visualize your complete funnel – including potential revenue, achieved revenue, and process bottlenecks.
Go beyond impressions, clicks, and submits by integrating Google Adwords and Act-On. Now you can track campaign performance all the way to converted revenue and see direct ROI.
Track Digital KPIs.
Measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and more!
Landing Page Traffic and Conversions
Discover which channels are the most effective in bringing visitors to your pages, and which are converting those visitors to real, tangible leads.
Social Media Engagement
The Advanced Social Media Module helps you track your social campaigns and give you insight into what messages are driving action and engagement. You can measure everything from the growth of your followers, peak times of engagement activity, and your best-performing networks for clicks, shares, and likes – all the data you need to analyze your social strategy and optimize over time.
Identify which content pieces are resonating with your specific audience with insights into top downloaded content, and the peak times it’s being downloaded.
Act-On’s website visitor reports give you quick and easy access to the traffic trends that matter most:
- Get a breakdown of known vs. anonymous visitors
- See bounce rates and conversion rates
- Pinpoint top companies visiting your site
- See which websites and social networks are referring traffic to you
- Understand peak days and times for website visits
- See a breakdown of traffic by geography
Want more Data? No problem.
Act-On’s enterprise feature, Data Studio, makes it easy to view, visualize, and export data so you can use the business intelligence tools you prefer to get valuable marketing insights faster. Everything about Data Studio gives you easy and quick access to all of your data.
Engagement Insights is your easy approach to data-driven marketing. With a templated approach using tools you’re already familiar with – Google Sheets and Excel – you can provide real-time insight to anyone in your organization into how your audience is engaging without the hard work of manual configuration and customization.