Turn Anonymous Website Visitors into Sales Opportunities

About 97% of your website visitors are anonymous. Who are they? What are they looking for? Act-On’s Website Visitor Tracking tool helps you find the answers, so you can determine whether they’re potential high-value prospects and pursue engagement.


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Activity tracking – see what visitors are looking at.

Act-On tracks the activity of your anonymous website visitors – everything from pageviews to content downloads.. If an anonymous visitor converts into a sales lead in the future, you’ll have a complete record of their pre-conversion engagement. Act-On connects the dots and enhances your ability to make meaningful connections with new prospects.

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Identify visiting companies with reverse IP lookup

Act-On also makes these visitors much less anonymous by using their IP address to identify the organization (name and address) the visitor comes from. If your ideal prospects are visiting your website and researching solutions – you’ll know it! You can see who is visiting your site, the content each individual is viewing, and identify hot leads.

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Integrated contact lookup tools

Next, you can use integrated information sources to research individuals who work for the organization and hone in on promising visitors. Act-On has native data integrations with sources like data.com, Linkedin, and Google so that you can quickly and easily turn an anonymous visitor into a real contact. Marketing administrators can filter the visitors their users see, and individual marketing and sales users in your account can set their own filters as well.

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Website Best Practices Resources

Want to turn your website into a marketing machine? Stay up to date with the latest trends and best practices with our free learning resources.