Social Media Marketing
Turn Social Media into a Business Driver
Social media has grown up and gone into business. Today, social media marketing gives you new opportunities to connect with today’s buyers, and the business benefits are many, including increased exposure, traffic, leads, and sales. Act-On’s social tools help you power up your social programs.
Act-On’s Social Publish application is a simple way to share content through your social channels – automatically. It integrates Facebook, Twitter, and LinkedIn into a single publishing interface. Use Social Publish to easily schedule and share your Act-On assets (including landing pages, forms, and specific media) or any URL, all at the same time, from one easy to use tool.
Act-On’s Twitter Prospector leads you to that ultra-relevant tweeter who needs your help or is ready for your specific offers or promotions – right now. Using targeted terms, you can search Twitter to quickly find people who are tweeting about topics relevant to your industry, product, or offer. It also helps you discover key influencers you want to engage.
A key to success with social is to integrate it into your other marketing campaigns. Social isn’t a strategy, it’s a tool, and it’s most productive when used in conjunction with other tools and tactics, such as events, landing pages, and email campaigns. Integrated social sharing widgets in Act-On’s email and landing page composers make it easy to drag and drop handy sharing buttons that will encourage social amplification.
Competitor Insights let you benchmark your web traffic, blogs, Facebook and LinkedIn traffic, tweets, and YouTube views against your competition. Set up tracking for new competitors in just minutes and see results instantly – with an intuitive, easy-to use dashboard view.