Instant-On™ Database Makes List Management Easy

Database marketing can be difficult and confusing. The Act-On Instant-On™ database simplifies it, so you don’t have to get help from a database administrator to manage lists and run targeted campaigns. And Act-On integrates with the most popular CRM applications, so marketing and sales can always be on the same page.

Import a list in two easy steps

Importing your lists shouldn’t be burdensome or time-consuming. With Act-On, it’s an easy process that can be done in two quick and painless steps:

  1. Upload.  Use Excel or CSV files, or import leads, prospects or campaign members directly from your CRM.
  2. Manage your field names. Match the standard field names you’ve defined, retain the original field names in your uploaded list, or create entirely new field names. The choice is yours.

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Act-On’s Instant-On database tracks every action, for every prospect

Every digital touch is captured and stored in a unique profile in the Instant-On database, such as:

  • Messages sent
  • Responses to message
  • Form views and submissions
  • Website visits
  • Webinar attendance
  • Content downloaded
  • And more

You can also apply lead scoring to help sales prioritize leads, and list segmentation to help personalize campaigns.

CRM integration: synchronize your Act-On marketing database with your CRM database

You can sync your entire Act-On marketing database with your CRM database, or only chosen prospects, such as those whose lead scores have passed a threshold. Whatever the subset you select, Act-On will keep this subset in sync and up-to-date.

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Ready to Learn How Act-On Can Make List Management a Breeze? Take a video tour.