Webinars and Online Events

The power of online events — integrated and automated.

Year over year, webinars and online events top the list in effectiveness. The upside is huge, but the downside is that they’re time-consuming to plan and execute; it’s a reality that often results in hurried execution and sub-optimal performance. Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your results.

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Two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers
*2014 Content Marketing Institute and MarketingProfs study

Integrate with WebEx and Citrix

Act-On offers simple integrations with both Cisco WebEx Event Center® and Citrix Online GoToWebinar®, two of the most widely recognized webinar delivery platforms in the industry.

  • You can set up the integration in minutes using a point-and-click interface
  • Use Act-On forms for registration, so registrants can be added to your marketing database
  • Determine what level of data you are going to share between the webinar tool and Act-On
  • Act-On takes care of the rest

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Manage all planning activities with Act-On

Good planning is the difference between a so-so webinar and a great one. Act-On lets you plan your entire online event to ensure thorough organization and success.

  • Act-On’s dashboard walks you through each step of the planning process, including generating all the necessary creative elements
  • Create a curriculum and timeline of activities leading up to your event, as well as follow-up activities after the event is complete
  • Build all emails, landing pages, and registration forms for your event, typically in just a few clicks
  • Track the progress, and analyze and report on the results, all from within Act-On

Engage prospective attendees before the event

  • Create multi-channel promotional campaigns, such as complementary AdWords and social media marketing promotions
  • Use your blog to promote the event, with a call to action to the registration form
  • Send invitations via email and social media
  • Schedule follow-up invitations to those who have not registered for your event
  • Send automated reminder messages to registrants to ensure they don’t forget to attend

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Follow-up after the event

Stay top of mind with your event registrants – even after the event – by engaging them intelligently.

  • Dynamically engage registrants who were not able to attend by inviting them to a future event or offer them something else that would interest them
  • Segment attendees based on their level of participation during the event and update their profile with this information so that sales can better interact with them