Social Media Engagement & Content Management Tool
Score and Nurture Prospects Based on Their Social Activity with Our Advanced Social Media Module
Act-On’s Advanced Social Media Module has everything you need to produce, manage, nurture, and measure your B2B social media activities.
With Act-On, you can build brand awareness, gain a loyal audience, and convert them into engaged customers.
Advanced Social Publishing
Act-On’s advanced social publishing allows you to create, curate, and schedule your content in advance. Act-On then automatically publishes your content based on your pre-determined schedule for Twitter, Facebook, Google+ and LinkedIn. This freedom allows you to better coordinate your social media activities with your other brand, demand, and nurture campaigns.
Social Media Analytics
Act-On’s Advanced Social Media Module features an easy-to-understand analytics dashboard where you can see how your social media marketing efforts are driving leads and conversions. You’ll be able to track acquisitions, engagement, audience, content, and advocacy.
Social Media Content Curation
With the Act-On’s built-in content curation engine, you’ll get content recommendations based on your audience’s engagement with what you’ve been sharing. The more engagement a post generates – clicks, comments, likes, and conversions – the more the engine will deliver similar content to share.
Social Media Advocacy
Through the Act-On social advocacy dashboard, you can empower your employees to become social advocates and brand ambassadors. This will help extend your reach and amplify your messaging. The platform gives you the option to track clicks and shares generated by each team member and reward your best brand ambassadors.
Social Media Care and Response
As more people turn to social media for questions and support, it’s critical for businesses to provide a timely response with quality information. With Social Care, your social media team can field inquiries from all of your social networks and assign them to the appropriate team member for a quick response.
Roles & Permissions
Easily manage cross-functional roles with the Advanced Social Media Module by assigning team members to selected campaigns and social profiles, allowing them to publish, and work behind the scenes.