Introducing Adaptive Forms

What Is an Adaptive Form and How Does It Work?

Adaptive forms use progressive profiling to gradually collect more information about your prospects as they move through the customer journey. The fields in these forms automatically update based on past user behavior and the data you’ve already collected so your website visitors are never required to re-enter information about themselves.

For instance, if you already know the prospect’s name and email address, you could create forms to ask for other relevant information during subsequent visits such as their phone number, location, or industry.

Our Conditional Logic Form-Builder Captures Intelligence (Not Just Leads)

Forms are more than just a way to capture leads. They’re also an opportunity to build relationships – a chance to show your buyers that you understand their individual needs and preferences, and you’re committed to offering content that reflects that. Act-On’s Adaptive Forms lets you take these this individualized engagements further, for smarter marketing and more targeted communications.

Built for Personalized Engagement

Our Adaptive Rules Engine makes it easy to create form fields that adapt in real-time with conditional logic to further personalize your visitors’ experience and maximize conversions.




Act-On Adaptive Forms




Adaptive Forms Point and Click UI

Point-and-Click Simplicity

Take advantage of our drag-and-drop elements to create and customize forms, questionnaires, and surveys.

Never Start from Scratch

Launch forms quickly with the help of our free pre-designed templates.




Act-On Landing Page Content Catalog

Progressive Profiling

Smart Questions for Better Customer Data

Our progressive profiling technology helps minimize your form fields to increase conversions and build your customer data over time by asking for only new information each time they visit.

Mobile Responsivity

Built-in responsive design ensures consistent experiences on all devices.




Adaptive Forms Styling

Leverage Your Brand

There’s no need to know HTML or CSS in order to create a fully customized design that matches your brand guidelines. Our flexible editor gives you all the tools you need to match font, color, sizing, and more.