Adaptive Forms

Use Dynamic Conditional Logic to Create Forms That Convert

Our Conditional Logic Form-Builder Captures Intelligence (Not Just Leads)

Forms are more than just a way to capture leads. They’re also an opportunity to build relationships – a chance to show your buyers that you understand their individual needs and preferences, and you’re committed to offering content that reflects that. Act-On’s Adaptive Forms lets you take these this individualized engagements further, for smarter marketing and more targeted communications.

Take a Tour

Learn how modern marketers are using Act-On at each stage of the lead-to-revenue process.

Built for Personalized Engagement

Our Adaptive Rules Engine makes it easy to create form fields that adapt in real-time with conditional logic to further personalize your visitors’ experience and maximize conversions.

Act-On Adaptive Forms

Adaptive Forms Point and Click UI

Point-and-Click Simplicity

Take advantage of our drag-and-drop elements to create and customize forms, questionnaires, and surveys.

Never Start from Scratch

Launch forms quickly with the help of our free pre-designed templates.

Act-On Landing Page Content Catalog

Progressive Profiling

Smart Questions for Better Customer Data

Our progressive profiling technology helps minimize your form fields to increase conversions and build your customer data over time by asking for only new information each time they visit.

Mobile Responsivity

Built-in responsive design ensures consistent experiences on all devices.

Adaptive Forms Styling

Leverage Your Brand

There’s no need to know HTML or CSS in order to create a fully customized design that matches your brand guidelines. Our flexible editor gives you all the tools you need to match font, color, sizing, and more.