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Attract and convert your ideal buyer
Before the conversion journey can begin from prospect to customer, you need to be found by people who are actively researching products and services you sell. You then need to capture their interest and compel them to action.
It’s precisely what inbound marketing helps you do
Inbound marketing describes the strategies and tactics that help prospective customers find you across the digital channels. It’s done by creating great content, optimizing it for online channels and devices, and distributing it across the channels so it can attract and engage audiences.
Done well, potential buyers come directly to you (as opposed to you chasing after them) and into your sales funnel.
Find and fix common SEO problems
Today, 4 in 5 people use a search engine to begin the hunt for a product or service. Getting found and getting the clickthrough relies in large part on how well your content is optimized for search engines.
Act-On SEO Audit helps ensure it is. Discover and implement best practices for optimization so your site and your content can be found more often by people who (at this very moment) need what you have. Act-On SEO Audit evolves as search engines change their search and ranking algorithms. We track the changes, so you don’t have to.
Your prospects spend a lot of time on social media. Imagine if they saw and shared your content across their social networks.
Act-On’s social marketing tools power your social programs so you can optimize brand visibility and create relationships with ever-widening circles of people interested in what you offer. Integrate social into all of your content, find and engage your most relevant tweeters, and even benchmark against your competitors – all in just a few clicks.
Uncover what drives the right traffic
Driving the right kind of traffic – your ideal buyers – is critical to improving and expanding your marketing ROI.
Act-On’s Website Prospector plays a powerful role in helping you do exactly that. With Act-On, you can see and track which companies are visiting your website, how often, where they came from, what content they’ve viewed, and much more. If they’re a known contact, you’ll even see them by name. Uncover the content and channels that are delivering the best payout on your inbound marketing efforts, and close the loop on what attracts, interests, and engages your target buyers at every step in their journey.
Motivate prospects to action
Landing pages play a vital role in your inbound strategy – they’re the pages prospects go to after they find you and take the valuable next step of clicking through. Every landing page is an opportunity to be front-and-center with your ideal buyers, deliver to their expectations, and motivate them to action. Do yours deliver the goods?
They can with Act-On. Our drag-and-drop-simple landing page tools lets you quickly design, build, test, and launch pages. No need for special coding skills; Act-On manages all the technical stuff behind the scenes to ensure your pages look great and function perfectly. So you can engage prospects, compel them to action, and keep the momentum going.
Capture the conversion
Before you can build a customer relationship, you need to get a person’s name and a way to contact them. In short, you need to capture the conversion.
Act-On’s online forms makes it happen. Whether your forms are stand-alone or part of a multi-channel marketing campaign, Act-On makes it easy to create and optimize your forms for every need – from email signups and webinar registrations to progressive profiling to full ecommerce enablement. Captured data goes into prospect profiles, making your dataset richer and your opportunity for increased trust and engagement stronger.