Attract and convert your ideal buyer
Before the conversion journey can begin from prospect to customer, you need to be found by people who are actively researching products and services you sell. You then need to capture their interest and compel them to action.
It’s precisely what our inbound marketing tools help you do
Effective inbound marketing strategies and tactics help to attract and engage prospective customers through the creation, optimization, and distribution of great content across all online channels and devices.
Done well, potential buyers come directly to you (as opposed to you chasing after them) and into your sales funnel.
Increase Content Consumed and Time on Website
The average B2B customer buyer consumes 11 pieces of content during their buyer journey — including datasheets, briefs, videos, blogs, and web pages, among other content types. So how do you get your prospects to their magic number in a personal way this is both purposeful and effective?
Simple, Adaptive Web from Act-On!
Adaptive Web uses machine learning to track website visitor behaviors and automatically provide content recommendations based on those behaviors. That means individual-specific content recommendations for website visitors with no extra work for the marketer. Boosting content consumed and time on website while conserving valuable resources.
Find and Fix Common SEO Problems
Today, 4 in 5 people use a search engine to begin the hunt for a product or service. Getting found and getting the clickthrough relies in large part on how well your content is optimized for search engines. Our built-in SEO audit tool helps ensure it is.
Discover and implement best practices for optimization so your site and your content can be found more often by people who (at this very moment) need what you have. Act-On SEO Audit evolves as search engines change their search and ranking algorithms. We track the changes, so you don’t have to.
Drive Relevant Traffic
Driving the right kind of traffic – your ideal buyers – is critical to improving and expanding your marketing ROI.
Act-On’s Website Prospector plays a powerful role in helping you do exactly that. With Act-On, you can see and track which companies are visiting your website, how often, where they came from, what content they’ve viewed, and much more. If they’re a known contact, you’ll even see them by name. Uncover the content and channels that are delivering the best payout on your inbound marketing efforts, and close the loop on what attracts, interests, and engages your target buyers at every step in their journey.
Optimize Landing Pages for Real Results
Landing pages play a vital role in your inbound strategy – they’re the pages prospects go to after they find you and take the valuable next step of clicking through. Every landing page is an opportunity to be front-and-center with your ideal buyers, deliver to their expectations, and motivate them to action. Do yours deliver the goods? They can with Act-On.
Our drag-and-drop-simple landing page tools lets you quickly design, build, test, and launch pages. No need for special coding skills; Act-On manages all the technical stuff behind the scenes to ensure your pages look great and function perfectly. So you can engage prospects, compel them to action, and keep the momentum going.
Capture More Conversions with Intuitive Forms
Before you can build a customer relationship, you need to get a person’s name and a way to contact them. In short, you need to capture the conversion.
Act-On’s adaptive forms make it happen. Whether your forms are stand-alone or part of a multi-channel marketing campaign, Act-On makes it easy to create and optimize your forms for every need – from email signups and webinar registrations to progressive profiling to full e-commerce enablement. Captured data goes into prospect profiles, making your dataset richer and your opportunity for increased trust and engagement stronger.
Increase Social Engagement and Conversions
Your prospects spend a lot of time on social media. Imagine if they saw and shared your content across their social networks.
Act-On’s social marketing tools power your social programs so you can optimize brand visibility and create relationships with ever-widening circles of people interested in what you offer. Integrate social into all of your content, find and engage your most relevant tweeters, and even benchmark against your competitors – all in just a few clicks.