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Data-Driven Marketing and Target Audience Engagement Tools

Easy-to-Use Reports That Drive Action

With Engagement Insights, we provide a templated approach to measuring marketing performance with tools you already use today – Google Sheets or Excel. Now, you can provide real-time insight into how your audience is engaging, to anyone in your organization, without the hard work of manual configuration and customization.

Take a Tour

Take a peak at how Engagement Insights can help you and your team.

Share Your Reports

In-app reports are great for Act-On users, but what about other key stakeholders? Delivering your reports in tools they use every day – Google Sheets or Excel – makes it easy for them to stay informed, providing a quantifiable way for them to make decisions that drive results.

Engagement Insights Share
Engagement Insights Click to Open

Take Action on Your Data

Easy access to your marketing engagement data means that you can identify areas for improvement, and use that information to drive optimization of your programs over time

Analyze Trends for Peak Engagement

Identify what’s working with insight into peak times for email opens and clicks, landing page traffic, form conversions, and content downloads.

Engagement Insights Trends
Engagement Insights Performer

Identify Top Performing Content and Campaigns

Quickly get visibility into which content and campaigns are making the biggest impact. What emails are generating the most click-throughs? What content has the most downloads? What landing pages are converting the most?

Unlock Your Engagement Data

Data Studio is the engine behind your marketing engagement data and makes that data easy to access outside of the Act-On platform. Learn more about Data Studio and how it empowers the most data-hungry marketers.

Data Studio Export

Ready to be a marketing hero?