The Lead Handoff
Aligning Sales and Marketing
Marketing automation lets sales and marketing bridge the gap between hopeful possibilities and closed sales.
With Act-On, marketers and their sales counterparts can:
- Define and agree on marketing-qualified, sales-accepted, and sales-qualified leads
- Jointly determine the attributes and behaviors that make lead scoring work
- Set lead thresholds so sales-ready leads are automatically sent to sales
- Return not-ready leads to marketing for nurturing