The Lead Handoff

Aligning Sales and Marketing

Marketing automation lets sales and marketing bridge the gap between hopeful possibilities and closed sales.

With Act-On, marketers and their sales counterparts can:

  • Define and agree on marketing-qualified, sales-accepted, and sales-qualified leads
  • Jointly determine the attributes and behaviors that make lead scoring work
  • Set lead thresholds so sales-ready leads are automatically sent to sales
  • Return not-ready leads to marketing for nurturing

Ready to be a marketing hero?