Act-On Integrates With NetSuite

Your Act-On account works seamlessly with your NetSuite account to provide a complete closed-loop system for multi-channel lead generation and management.

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Easy, automatic synchronization

Act-On’s seamless integration with NetSuite CRM+ makes it easier for marketing to deliver more highly qualified, sales-ready leads to the sales team. Using Act-On’s native, out-of-the-box integration, you can set up automatic, bi-directional synchronization between NetSuite CRM+ and Act-On – easily, and in minutes. With Act-On, you can attract, capture, and nurture prospects, then convert leads directly into NetSuite CRM+. Sales accesses NetSuite CRM+ to get real-time information, including prioritized leads and activity history.

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Contact Activity History

Complete contact activity histories gives your sales team detailed information about a contact’s online and offline activity. This helps sales reps understand a prospect’s interests and pain points for more productive sales calls. Act-On automatically updates the contact and lead records in NetSuite with all engagement activity including:

  • Emails sent, opened and clicked.
  • Web page and landing page visits
  • Event registrations & attendance
  • Content downloads and form submits
  • …and more

Keep your leads warm with nurturing campaigns

Lead nurturing is a proven method for turning prospects into buyers. It’s done by systematically contacting prospects over a set amount of time and providing relevant content that eases them through the buyer’s journey. Lead nurturing keeps your brand front-and-center with potential buyers and lets you build trust over time.

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Prioritize leads with lead scoring

Leverage Act-On lead scoring to identify and prioritize sales-ready leads based on points scored for demographic and firmographic data, and behavioral touch points including email, website, event attendance, and form submissions. Your sales team will know who prospects are, what they care about – and what to say – during the sales call.

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Real-time contact activity alerts

Wouldn’t you like to know if a hot prospect visited your pricing page three times today? Real-time alerts notify sales reps when a prospect is on your website, or even on a key page of your website. Act-on allows sales reps to set up customized alerts so that they can reach out when the prospect is actively engaged with your brand and is most likely ready for a conversation.

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Actively researching marketing automation?

Marketing Automation Boosts Your CRM

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Got CRM? Why You Need Marketing Automation, Too

When you create a campaign in your marketing automation system, it should map back to your CRM so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to attribute revenue to campaigns and more accurately measure your ROI, giving you the information you need to make data-driven marketing decisions.

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