ACT-ON INTEGRATES WITH MICROSOFT DYNAMICS
Microsoft Dynamics CRM helps you build strong relationships with your customers. Integrate it with Act-On, and you can transform every touch point into a marketing opportunity. Your Act-On account works seamlessly with your Microsoft Dynamics CRM account to provide a complete closed-loop system for multi-channel lead generation, management, and revenue contribution.
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Act-On’s seamless integration with Microsoft Dynamics makes it easier for marketing to deliver more highly qualified, sales-ready leads to the sales team. Using Act-On’s native, out-of-the-box integration, you can set up automatic, bi-directional synchronization between Microsoft Dynamics CRM and Act-On – easily, in just minutes. With Act-On, you can attract, capture, and nurture prospects, then convert leads directly into Microsoft Dynamics. Sales accesses Microsoft Dynamics to get real-time information, including prioritized leads and activity history for leads and contacts.
Act-On activity history gives sales reps detailed information about a prospect’s online activity so that they know what prospects are interested in, and what’s driving their engagement with your brand. Act-On automatically updates the contact and lead records in Microsoft Dynamics with all engagement activity, including:
- Emails sent, opened and clicked.
- Web page and landing page visits
- Event registrations & attendance
- Content downloads and form submits
- …and more
Say goodbye to cold calling. Act-On lead scoring helps you identify and prioritize hot leads. Sales-ready leads are identified based on points scored for demographic and firmographic data, and behavioral touch points including email, web pages, event attendance, and form submissions. Your sales team will know who prospects are, what they care about, and what to say during the sales call.
“Act-On has been integrating with [Microsoft] Dynamics CRM longer than some of its competitors and has a seamless look and feel. The sales team can easily go into Dynamics and see what a prospect has been looking at, which emails they’ve opened, everything. That really helps them relate to prospects when they’re on sales calls.”
Vice President of Marketing, Templeton & Company
Act-On’s Account-Based marketing automation gives you the ability to view, segment, and score your prospects and customers from an account view.
- Automated Account Views – Account lists and profiles are automatically generated based on the data you already have in Microsoft Dynamics
- Account Scoring – Understand the engagement of whole buying teams with account-based scoring
- Account Group Views – Create account groups to segment your prospects and customers based on industry, company size, and other firmographic data.
- Account Nurturing – Nurture accounts, not contacts. Send nurture emails to entire account groups to keep buying teams engaged.
You won’t need technical resources to build customized and branded lead generation forms and landing pages. You can easily feed form submissions into Microsoft Dynamics without risk of duplicates, supplying fresh, engaged leads directly to your sales team.
Act-On works seamlessly with Microsoft Dynamics, Power BI, Outlook, and more. If your business is already humming on the cloud, then you owe it to your bottom line to add Act-On marketing automation to your tech stack. Act-On offers an integrated marketing workspace to help marketers manage the entire customer experience.
Marketing automation can give your team a serious competitive advantage. Be aware, it’s important to have the right resources in place to make the most out of your marketing automation investment. Take this quiz to see if you’re prepared for success.
Marketing Automation Boosts Your CRM
With Microsoft’s Dynamics CRM, your sales, support and success teams can be as responsive and effective as possible in creating personalized customer experiences. When you add Act-On’s next-generation marketing technology platform to Dynamics, you get a window into the heart of the customer.
Got Microsoft Dynamics® CRM?
In this eBook you will learn how these systems complement each other and why you need both.