x
Big changes are coming to Act-On. Be the first to know...and win a free gift!Sign up now!

Align Marketing and Sales

Connect Act-On to your CRM

Delivering the most powerful native CRM integrations

When your CRM + Act-On connect, your data comes to life driving higher open, engagement and conversion rates.

Act-On integrates with your CRM in 60 minutes or less

LEAD VISIBILITY

Go Beyond Traditional Website Analysis Tools

Act-On’s website visitor tracking software allows sales to reach out warmly and effectively, with insight into a lead’s interests and pain points based on the pages they visited, content downloaded and more.

acton_feature_lead-visability_website-prospector_small
acton_feature_prospect-activity-history

Engage Contacts Through Targeted Account Activity

Set up alerts that immediately notify your team when a particular person or company visits a target page or performs a specific action (e.g., fills out a form). By combining this information with the visitor’s entire activity history, marketing can utilize the data for segmenting targeted accounts, and sales can more easily engage with a potential buyer.

LEAD PRIORITIZATION

Drive Sales Productivity and Increase Follow-Up Success

Transfer hot leads to Sales seamlessly in the CRM the moment they’re captured, while the rest go to lead nurturing programs. Act-On forms are tied directly to your CRM so you can specify which leads get pushed automatically with a flip of a switch.

20180227-img-crm-push
scr-acton-crm-hot-prospects

Hot Prospects

Sales no longer has to waste time asking the question, “Who do I call first?” With Hot Prospects built into their CRM view, they are a click away and Sales has a list of their most engaged leads and contacts readily available to them at any time.

LEAD FOLLOW-UP

Empower Sales to Have Better Conversations

Adding Act-On’s marketing technology platform to your CRM gives you a window into a prospect’s interest, intent, and opportunities. Without ever having to leave the CRM, Act-On enables Sales to see a complete engagement history – emails clicked, web pages visited, content downloaded, and more – directly from the lead or contact record.

scr-acton-crm-integration-hot-prospects
180226-img-ActOnCRMIntegrationPersonalizedSync

Maximize Engagement with Personalization

Act-On gives you the tools to make the CRM data actionable and the intelligence to make it personal. Craft personalized and trackable Act-On emails for Sales to use with the CRM data. With just a click, Sales can easily deliver messages that are tailored to the individual prospect and will drive them to the most compelling dynamic content.