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Marketing Automation for Every Marketer

Close More Deals With Powerful, Practical Marketing Software

Automated Nurture Campaigns

True to their name, automated programs let you automate key processes and tasks that are critical to campaign success, yet are labor-intensive when managed by hand. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action.

Smart, Simple Workflows and Logic

Act-On gives you the tools to quickly and easily set up strategic campaigns that deploy automatically based on your pre-programmed rules. From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign. You can set rules to automatically trigger emails, sync lists, and update data fields.

The result? Self-perpetuating campaigns that deliver targeted, personalized messages – and at enormous scale – without a hitch.

Automated program


Cultivate Hot Opportunities with Lead Nurturing

Set up email nurture campaigns that deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more. Lead nurturing keeps your brand top-of-mind with prospective customers via interval-based email messages that offer targeted content meant to educate and engage prospective customers as they move through their buying journey.

Dramatically reduce resource time and labor costs by creating your email campaigns just once, and then letting them run on autopilot per your instructions.

Email List Segmentation

Create well-defined segments by combining profile attributes (such as industry, title, or company) with observed behaviors (such as attendance at a specific webinar). Make them as different from each other as possible. Now you can market highly personalized, highly relevant offers to each distinct segment.

As your list grows, members are added to segments dynamically.



Custom scoring

Multiple Score Sheets

Maintain separate scoring rules for different audience segments with multiple score sheets. You don’t need to build a “one-size-fits-all” scoring program. Giving you the flexibility to run different scoring rules for each persona, industry, buyer type or product line – the choice is yours!


Trigger Programs

Strike while the iron is hot! Use triggering to effectively respond to specific actions and behaviors, and keep users engaged with your brand. Send a welcome email to new blog subscribers, a reminder to complete a shopping cart order, or a discount code when someone on your list has viewed a demo. Act-On can help you automate your essential marketing programs, so you can say hello to increased performance, lower costs, and higher sales.


Learn more about creating lead nurturing super powers