Cloud-Based Marketing Automation
Use the Act-On Platform Anywhere, Anytime
Access Act-On Directly from Your Favorite Applications
Marketing automation is a powerful engine for building brand awareness, driving demand, and expanding customer relationships. And using it to cultivate new customers and retain existing ones is a team effort. Sales, marketing, and customer service all have a role to play.
All of these teams have a rich universe of web-based technologies that support their day-to-day efforts — including everything from content management systems to automating sales processes to social media apps. Act-On Anywhere™ seamlessly integrates with all of these technologies so that no matter where you’re working, you’ll have the power of Act-On at your fingertips.
Act-On Anywhere gives you access to content, functionality, and engagement data as you browse sites or use the cloud-based applications that are part of your day-to-day workflow. With Act-On Anywhere, you can stay within your favorite applications while still using marketing automation to create and optimize content, use email more effectively, and access more marketing engagement data to make better business decisions.
As you work in your favorite content publishing tools like WordPress, Drupal, or Joomla, you’ll still have quick access to images, links, and forms stored in Act-On. Use any web-based CMS to embed calls-to-action in a website page using images, landing pages and forms from the Act-On media library.
Pair Act-On Anywhere with any web-based CRM to get an immediate view of a contact’s full engagement timeline – including website visits, emails opened, webinars attended, and assets downloaded. Act-On Anywhere provides the intelligence sales needs to convert the contact into a customer.
Prospecting on LinkedIn or on another website? Get an engagement timeline for any contact you find online. Act-On Anywhere searches for email addresses on the pages you browse, and pulls up an activity history showing any prior interaction they might have already had with your business. You’ll see everything from web page visits to email opens, and get a more complete picture of that prospect.
Integrating Act-On Anywhere with Outlook helps sales and support optimize interactions with customers. Outlook users can access Act-On email templates, opt-in communications for tracking, and receive alerts when a prospect or customer interacts with the email. Act-On works seamlessly with Outlook and other apps in the Microsoft ecosystem. See how Act-On and Microsoft are better together.