Explore the Act-On Platform

Analyst Approved. Marketer Preferred.

Easy, Effective Marketing Automation

The Act-On marketing automation platform empowers marketers of all skill sets and experience levels to easily build effective marketing campaigns that achieve great ROI.

Marketing Automation

A powerful platform that allows you to create segmented and highly personalized automated email campaigns, identify and pursue hot opportunities, and leverage multiple scoring models to provide Sales with in-depth insights.

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Email Marketing

Our easy-to-use build-and-test functionality allows you to create highly personalized email marketing campaigns. Capture behavioral data within the platform to uncover peak engagement windows for every individual.

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Website Lead Generation

Turn your website into a demand generation machine. Optimize your site to drive more relevant organic traffic, build engaging landing pages and adaptive forms, and deliver behavior-based intelligent content recommendations.

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Social Media Marketing

Amplify your marketing messaging through social media using employee advocacy tools. Schedule social posts and track engagement across Twitter, Facebook, LinkedIn, Youtube, and Instagram.

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Marketing Analytics and Reporting

Gather, interpret, and report the data that truly matters to prove marketing ROI. You can also use our platform to export this data to your favorite business intelligence tools.

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Account-Based Marketing (ABM)

Use our ABM tool to unlock account-level profile data (such as complete activity timelines and account-level score) that show which organizations are most engaged with your marketing.

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CRM Connectors

Connecting your CRM to Act-On will improve your marketing and sales alignment by providing lead insights, creating prioritized lead lists based on scoring, and helping create highly personalized sales outreach with minimal effort.

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Martech Integrations

Connect complementary technologies to easily gather and utilize data for marketing activities such as email segmentation and pre- and post-webinar communications.

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Take a look around…

Watch this short video to learn how Act-On can help you plan and orchestrate every stage of the customer journey to achieve amazing ROI backed up with comprehensive reporting and analytics.

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Explore the Act-On Platform