Integrates Act-On and Sugar for Tighter Sales and Marketing Alignment
BEAVERTON, OR–(Marketwired – May 12, 2014) – Act-On Software, the leading marketing automation provider for small and mid-sized companies, today announced that W-Systems, a sales and marketing systems integrator for companies spanning the financial, manufacturing, transportation, and publishing industries, saw a seven-fold increase in qualified leads after switching to Act-On for marketing automation. W-Systems’ lead generation jumped from four leads per week to four leads per day after leveraging Act-On to fuel its content marketing strategy.
SugarCRM is part of W-Systems’ primary business, so when sourcing marketing automation technologies, a key criterion was native integration to Sugar. After doing research, W-Systems concluded that Act-On offered the best solution, and was unrivaled in its commitment to continuously innovate and improve on its Sugar integration.
Prior to Act-On, W-Systems’ internal marketing programs were inconsistent and infrequent. Its strategy consisted of sporadic email, newsletter, and Google AdWords campaigns. The only predictable inbound traffic the website generated was through AdWords. Act-On has allowed W-Systems to execute a multi-channel content marketing strategy across email, web, and social that drives a steady flow of leads and cuts advertising spend in half.
“Instead of doing a little bit of marketing once every five months or so — which is very ineffective — Act-On has allowed a small group like mine to accomplish consistent marketing,” said Christian Wettre, President of W-Systems. “That makes all the difference. If I hadn’t had Act-On, I wouldn’t have been able to accomplish that consistency, because it would have been too difficult to do it across all the different systems involved.”
Integrating Act-On and Sugar has helped W-Systems increase alignment between its sales and marketing teams, enabling marketing to feed sales more qualified and actionable leads. The Sugar dashboard gives sales access to various marketing functions and visibility into leads’ online behaviors, while the Act-On lead scoring feature helps sales to prioritize and follow up on leads based on their readiness to purchase.
W-Systems is also an Act-On partner and recommends the platform to its Sugar clients looking to run more sophisticated marketing programs. With Act-On, W-Systems’ clients are able to consolidate disparate marketing systems into a single instance of marketing automation, which lowers total cost of ownership.
To read the full W-Systems case study, visit: https://www.act-on.com/customers/customer-case-studies/w-systems
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together — across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
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