Act-On Helps US Fleet Increase Business Agility and Boost Sales and Marketing Alignment
BEAVERTON, OR–(Marketwired – Apr 22, 2013) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that US Fleet Tracking, a GPS tracking manufacturer and provider of Internet-based access to live vehicle tracking and asset management, has adopted Act-On to help the company execute and manage its multi-channel marketing campaigns, increase sales and marketing alignment, and ultimately generate higher quality leads that convert into sales more readily. With Act-On’s technology, US Fleet was able to net over $30,000 from a single marketing campaign.
In August of 2012, US Fleet Tracking’s Director of Public Relations and Marketing, Sam Sims, was in the market to purchase a marketing automation platform. Previously running disparate point solutions to operate marketing programs, Sims knew that he needed to adopt an integrated marketing suite capable of executing the company’s upcoming Black Friday campaign across email, web, mobile and social channels.
Within the Act-On dashboard, Sims was able to see in real time which clients received the Black Friday email, whether they clicked on it, and if they went to the website to research the products in the promotion. The platform also gleaned granular intelligence around customer behavior and indicated whether they researched similar products, and what they were doing from product page to product page. Additionally, 25 percent of the clients who participated in the campaign filled out a call-back form that enabled enhanced data capture and alerts for the sales team. With Act-On, Sims’ campaign proved to be a great success, earning the company more than $30,000 on Black Friday
“With Act-On we were able to create and execute our Black Friday campaign in one week, and the majority of that time was dedicated to adding the imagery. When all was said and done, it took just two days to build and launch the form, create and send the email, and tie in the back end data. I didn’t even have to involve the IT department. Overall, the campaign was a success at every level,” said Sims.
Prior to implementing Act-On, US Fleet Tracking lacked transparency and integration between departmental software solutions. This caused a disconnect between the sales and marketing departments, making it difficult for the sales team to understand the data that the marketing team provided. With Act-On, US Fleet is able to tie marketing directly to sales through its Salesforce CRM integration and provide the sales team with access to marketing activities in the exact format with which they are most familiar. The Act-On and Salesforce integration has streamlined and strengthened US Fleet Tracking’s sales and marketing communication with very little effort or training.
US Fleet Tracking is impressed with the streamlined simplicity of Act-On’s point-to-click integrations and the way the platform delivers dynamic and automated communications across multiple channels. Because Act-On is accessible from both desktop and mobile devices, US Fleet is able to respond directly and quickly to its client and prospect base, with more tailored communication and greater alignment among teams.
Concludes Sims, “With Act-On we are more nimble and are able to pull more triggers, quickly.”
About US Fleet
US Fleet Tracking, located in Oklahoma City, is the leader in live vehicle and asset tracking, providing groundbreaking sub-ten-second live tracking. In addition to expertise in tracking commercial vehicles, the company has provided tracking services to high-profile, large-scale public events. These include the 2012 Summer Olympic Games, 2012 Republican National Convention, Super Bowls XLI through XLVII, and the 2010 Winter Olympics. For more in-depth details, and to access a live demonstration of US Fleet Tracking’s system while in motion, visit http://www.usfleettracking.com.
Act-On Software’s cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere — from small, simple and direct, to complex globally implemented programs. Act-On’s technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.