Integrates Act-On Marketing Automation With Microsoft Dynamics CRM for Greater Sales and Marketing Alignment
BEAVERTON, OR–(Marketwired – Dec 5, 2013) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that Starshot, a marketing agency focused on customer experience design and demand generation, has implemented Act-On for Agencies to create and sustain demand for its clients’ products and services. At the corporate level, Starshot has integrated its Microsoft Dynamics CRM system with Act-On Marketing Automation to optimize its marketing operations and accelerate its lead to revenue process. Act-On has shown measurable results that translate to profits for Starshot and growth for its clients.
Starshot’s client roster consists of global B2B companies with complex, solution-based sales cycles. The average sales cycle for a Starshot client is 18 months, while some run as long as three years. To better address the unique marketing challenges of its clients, Starshot looked to marketing automation to help drive greater demand and nurture leads more efficiently.
Act-On for Agencies has reduced the amount of time and resources Starshot requires to create custom emails and landing pages, and manage and report on client marketing programs. Act-On’s intuitive user interface, robust feature set, and comprehensive template library makes it easy for Starshot to create campaigns, without involving the design team. Starshot is also able to manage multiple client campaigns, create client specific reports and share best practices across multiple clients using the Act-On for Agencies management dashboard. On average, Act-On saves Starshot 96 person hours a month, which is a savings Starshot passes on to its clients.
Starshot’s sales and marketing teams both benefit from Act-On’s integration with Microsoft Dynamics CRM. The seamless integration between the two systems allow Starshot’s sales reps to view detailed marketing data — such as emails opened, links clicked, pages visited, and assets engaged, all in real-time. In addition, Act-On’s triggered alerts let sales know when a lead takes a specific action, which allows the reps to respond within the window of opportunity.
“Having a tool like Act-On enables our sales team to view the prospect’s history, score, and timeline. This makes the sales rep fully aware of each step along the way so they can be targeted and timely with their sales process,” said Angie Anderson, Demand Generation Practice Lead at Starshot.
Starshot has been an Act-On customer for over a year — long enough to gauge performance, see measurable results, and ultimately increase its clients’ success. “It’s more than just the numbers,” said Angie. “Really, Act-On is a partner to us, working with us to get to the other side, to solve the bigger crises of marketing and sales problems. Act-On helps us shine in front of our clients — which is awesome.”
The in-depth case study can be found here. To read more about Starshot’s success using Act-On, visit our Marketing Action blog, and to watch Angie Anderson’s video testimonial, visit our YouTube channel.
Starshot was founded in 1999 by two partners with the goal of creating a new type of agency model. The agency has grown to become a leading force of change for some of the largest brands in the world. Through its agency hubs in Toronto and Chicago, Starshot is a single source of marketing expertise and results optimization, serving companies like Intuit, Sonepar, and Dell and being a North American Agency of Record for Microsoft.
Act-On is a leading provider of integrated marketing automation software, helping 1900+ companies to tie inbound, outbound and nurturing programs together — across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On’s fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.