BEAVERTON, OR–(Marketwired – Jun 19, 2013) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that NuGrowth Solutions, a leading sales and marketing as a service organization, implemented Act-On to drive higher quality leads, increase opportunities and close more deals. NuGrowth Solutions is both an Act-On customer and APEX agency partner, leveraging Act-On’s marketing software to power its own demand generation programs as well as those of its clients.
Prior to Act-On, NuGrowth had been piecing together multiple vendor solutions that, while effective, were still collectively limited in scope, and difficult to use and report on. Most importantly, they lacked integration to the Salesforce CRM system. Having become dissatisfied with its former marketing automation system, NuGrowth compiled a list of “must-haves” for its new solution. Among them: seamless integration with its CRM, ease of use, advanced reporting, automated programs, lead scoring, and real-time visibility into prospect behavior. Act-On was able to deliver on every requirement and at a fraction of the cost of the other systems, with no annual contract. NuGrowth knew it had found its new partner in marketing automation.
NuGrowth implemented Act-On in the fall of 2012 and within the first six months saw tremendous benefit, both from an engagement perspective as well as creation of new opportunities. In tracking prospect engagement statistics over the first six month across NuGrowth and its affiliate, Strategic Insurance Software (SIS), NuGrowth saw a combined 34 percent increase in email open rates, a combined Click-to-Open Ratio that more than doubled, and a combined increase in leads of 192 percent, nearly tripling the benchmark number prior to its Act-On implementation.
“ROI for us means two things: Return on Investment and Return on Impression; one a financial formula and the other an insight measurement, but both equally important to our long consultative sales cycle,” said Michael Doran, EVP Marketing & Sales. “Act-On has proven its value for both, and provided us with intelligence that we would not have been able to garner otherwise. Today we can watch the quantity and frequency of impressions, learn who is paying attention to our content and increase the timeliness of the outreach — putting us in a better position to earn a prospect’s business.”
Since adopting Act-On, NuGrowth has been able to execute enhanced segmentation to deliver results to its sales teams immediately, automate follow up to prospects interacting with its campaigns, and track and compare results more effectively than it did prior to using Act-On. Using the analytics within Act-On, NuGrowth has also been able to identify that education-based content drives more interactions than sales based content and have been able to leverage this to drive more people to their websites.
Concludes Kate Gluck, Director of Marketing at NuGrowth, “Act-On is helping us take a universe of possibilities and turn them into a solid batch of qualified opportunities.”
To read more about NuGrowth’s explosive lead growth using Act-On, please visit our Marketing Action blog.
About NuGrowth Solutions
NuGrowth Solutions (www.nugrowth.com) is a sales and marketing as a service organization specializing in business development, customer relationship management, and digital marketing. NuGrowth helps B2B companies build world-class sales and marketing organizations using proven, scalable processes for acquiring new clients. NuGrowth is headquartered in Columbus, Ohio.
Act-On Software’s multi-channel marketing automation suite is the foundation of successful marketing programs; from simple and direct, to sophisticated and globally executed campaigns. Act-On is a cloud-based integrated marketing platform that enables marketers to tie inbound, outbound and nurturing programs together in a single dashboard. Scalable and intuitive, Act-On supports sales as well as marketing and is fast to implement, easy to use, and powerful. Act-On’s technology features an Instant-On™ database for accelerated campaign implementation; a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; inbound tools for advanced SEO, Google AdWord tracking and blog integration; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and San Mateo, California, London, United Kingdom, and Bangalore, India.