H-I-P Saves Resources, Gains Greater Scalability, and Increases Value for Its Clients After Adopting the Act-On Marketing Automation Platform
BEAVERTON, OR–(Marketwire – Dec 11, 2012) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that High-Impact-Prospecting (H-I-P), an Act-On APEX partner, has selected its marketing automation platform to better service its B2B clients’ global online demand generation needs. Since adopting Act-On, H-I-P has automated its remarketing campaigns, saving the company 1,000 hours a year. They have also realized greater email deliverability rates by leveraging Act-On’s platform, ISP relationships, and reputation. Overall, H-I-P has achieved a strong return on campaign investment, which in turn has given them the confidence to pursue new projects and take the business to the next level.
High-Impact-Prospecting selected Act-On after evaluating several marketing and email automation systems that were technically challenging, limited in functionality and time-consuming. What H-I-P needed was a cloud-based, dynamic and flexible marketing automation solution that didn’t require hardware or technical support to get up and running. The agency was looking for a more time-efficient approach to email campaign delivery, with increased deliverability and a better reputation. H-I-P’s primary goal with Act-On was to save time and labor, gain greater scalability to take on more projects, and increase overall value for clients.
Act-On was the right solution for H-I-P because of its speed of deployment and rich feature set. It took H-I-P less than two weeks to go from contract signing through initial training; the team was running multiple campaigns in a month. No assistance from the company’s IT department was required to create, manage and execute sophisticated multi-touch campaigns.
“Being able to execute through Act-On, which in my personal experience is just crazy-easy to use, means not only can I say ‘Yes’ to new clients, but I can say ‘Yes’ with a big smile on my face,” said Bret Smith, principal at High-Impact-Prospecting. “This is because I know we’re going to get better outcomes, and my clients are going to write me bigger checks.”
Prior to Act-On, the agency was using homegrown solutions and found itself executing campaigns using a variety of local machines, multiple connections and applications, with attendant costs and time. For a remarketing campaign alone, an H-I-P employee had to spend hours manually consolidating and de-duplicating all the contacts from multiple data collection forms. Using Act-On, this step now takes one click. The saved effort from this one program adds up to approximately half the annual salary and benefits of a full-time employee.
Concludes Smith, “Act-On is at the crossroads of revenue and scalability for us; it’s central to the future of our company.”
Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On’s over 1,200 customers range in size from small and mid sized businesses to small marketing teams within larger companies across all major industry verticals such as technology, manufacturing, healthcare and finance. To learn more, please visit www.act-on.com.
High-Impact-Prospecting is a New York-based firm providing agile, single-vendor and high-outcome B2B demand generation services for technology-centric clients. Its key differentiators include ownership of its own email service platform, virtual call center, a 65+ million-strong B2B contact database, and a tight-knit team of deeply experienced professionals. H-I-P counts both global and emerging brands amongst its 150 current, active clients, providing Email Marketing & Lead Nurture Services, 1:1 Lead Generation and Prospecting, B2B Social and Media Engagement, Content Creation and much more. H-I-P also maintains offices in Mountain View, California and London, UK.
Act-On Software’s cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere — from small, simple and direct, to complex globally implemented programs. Act-On’s technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.
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