Disruptive Innovation Enables Act-On to Solidify Its Market Leadership, Accolades Follow
BEAVERTON, OR–(Marketwired – Apr 18, 2013) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced record Q1 2013 results, marking another quarter of torrid customer, partner and employee growth. During the first quarter, Act-On’s revenues were 247 percent of revenues during the same period last year; employee headcount increased by 100 percent over the same period last year. Act-On’s validation in the market continues to gain momentum, fueled by a strong demand from the mid-market and departmental enterprises.
“Marketing automation is no longer a technology for just the Fortune 500,” said Raghu Raghavan, founder and CEO of Act-On Software. “We are seeing customers from heavy equipment manufacturers to legal services to well-established universities utilizing Act-On to drive more leads and market more effectively to their databases. Act-On customers have the DNA of top performers, applying first-rate digital savvy to exceed their revenue objectives.”
Customer Demand for Act-On Platform Underscores Market Need
The widespread adoption of the Act-On marketing automation suite shows the market’s need for a simple, intuitive and affordable system — without the complexity or additional IT resources typically required to run traditional systems. Both the adoption and usage of the Act-On platform have more than tripled in the last year, driven by new customer wins and an increased usage by pre-existing customers.
Act-On customers are setting a new benchmark for digital marketing, as measured by a recent survey. Using a sub-set of questions administered for the Forrester/Act-On report titled, “Driving SMB Revenue in a Tough Economy,” Act-On surveyed 101 marketers from customer companies during Q1 2013, and compared their performance to the marketers surveyed by Forrester in November 2012. Results show that Act-On customers experienced better revenue performance, didn’t cut or freeze budgets as readily during the recession, and are more sophisticated online marketers and social media users. The common denominator for Act-On customers’ better than expected performance, is their adoption of marketing automation. Act-On has given them a competitive advantage: new digital competence and advanced tools with which to deploy it, placing them among the highest echelon of performers.
Expansion of the Partner Ecosystem
The Act-On Partner Exchange (APEX) program started in Q3 2012 has been gaining traction over the last two quarters, bringing the total number of APEX partners to 287. Agencies are adopting Act-On because of its proven results and can be used for greater leverage with their clients. First quarter partner wins include Falls Digital and Prospectr Marketing.
To fortify partner capabilities, Act-On recently rolled out the Agency Control Panel feature, which provides agency partners with a single sign-on management interface to provision, manage and report on multiple Act-On accounts. This allows agencies to provide their clients with revenue impact reports that measure campaign performance from initial lead generation to customer acquisition.
During this quarter, Act-On also participated at the Microsoft Convergence show where the company announced deeper integration with MS Dynamics, equipping campaigns with better segmentation and real-time synchronization of results between the CRM and marketing systems.
Platform Innovation Fuels Growth
During Q1 2013, Act-On made several advancements to the platform to provide customers with greater capabilities and controls.
The product enhancements include advanced demand generation features such as fully automated A/B testing, social media publishing, and the measurement of campaigns on various social media networks including Facebook, LinkedIn and Twitter. Act-On’s content creation tools now support the creation of email campaigns, landing pages and signup forms that work well on mobile devices like the iPhone and various Android devices. Finally, enhanced revenue impact reports measure campaign performance from initial lead generation to customer acquisition.
With the rise in demand from the mid-market and departmental enterprises, Act-On has hired aggressively to scale its sales, support and product teams to align with the rapid growth of the market. Act-On grew its employee base by 100 percent over the same period last year in all major functional areas, with an emphasis on revenue generation, product innovation and customer success, and now employs over 150 people.
Industry Recognizes Act-On’s Leadership
Act-On was named to Forbes’ Most Promising Companies list. This accolade is a testament to the dedication of Act-On employees; a superior product; a vibrant customer and partner ecosystem; and a large growing market — all of which contribute to the success of the company.
Concludes Raghavan, “Our success to date has been due to our focus on meeting the needs of our growing base of customers and our partner ecosystem. Our goal is to make our users successful marketers at each and every stage of the customer lifecycle — from the initial acquisition of prospects and all the way through to customer retention and expansion.”
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Act-On Software’s cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere — from small, simple and direct, to complex globally implemented programs. Act-On’s technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.