Companies Globally Adopt Act-On Account-Based Marketing Automation to Orchestrate Multi-Channel Engagements at Scale

Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that since the launch of its Account-Based Marketing Automation (ABM) module in May, a hundred global companies in industries ranging from financial services to software to transportation logistics have adopted the technology to more strategically engage buyers across the customer lifecycle — from pre through post sales.

It’s Time to Graduate From Inbound

Act-On Software, the leading provider of marketing automation for fast-growing businesses, and Demand Metric, a marketing research and advisory firm, today released findings from a joint benchmark study.