Customizable User Experience, Dynamic Funnel Reports and Expanded Integrations Deliver Increased Customer Satisfaction and Value in Marketing Automation
BEAVERTON, OR–(Marketwired – Jul 15, 2014) – Act-On Software, the leading marketing automation provider for small and mid-sized businesses, today announced its latest platform enhancements designed to empower marketers with the flexibility and control to customize individual user experiences and reports based on unique business processes. Act-On focused its product innovations on feature sets most vital to its customers’ needs, with the objective of simplifying the user experience through customization capabilities, while making the system more intuitive with personalization and dynamic reporting.
The adoption of marketing automation is on the rise; while many are seeing benefits, others are encountering serious challenges that they must overcome. According to SiriusDecisions, a leading research and advisory firm, the B2B marketing automation market is 16 percent penetrated. As marketing automation goes mainstream, value and satisfaction will become higher priorities.
SiriusDecisions published a report last month that illustrates the current state of marketing automation, in which Act-On customers were surveyed and compared against all respondents. Results show that Act-On customers are more satisfied with the overall value received from marketing automation, and see a greater return from their marketing automation investment. 97.44 percent of Act-On users agree that they are satisfied with the value received from marketing automation, while 81.39 percent of all respondents say they are.
As part of Act-On’s commitment to customer success, new features and enhancements are based on customer influence as well as market needs. Act-On pays close attention to the “whole customer experience” to ensure that customers realize business success from marketing automation and remain delighted throughout the customer lifecycle.
“We’ve been working with Act-On because it’s the most user-friendly, easiest to implement, and fastest to start up of the marketing automation platforms we’ve used,” said Brandon Larocque, Managing Partner at Access Marketing Company.
New Marketing Automation Capabilities Include:
Funnel Reports – Marketers can better define the stages of their marketing and sales processes and measure the results of their efforts through those stages. Unlike static, traditional reports that provide results for a given period of time, Act-On’s Funnel Reports take continuous snapshots of information in order to measure the overall flow and velocity of leads, track prospects through important conversion points, and compare results across different time periods. These reports can utilize data from multiple sources, including the Act-On Marketing Automation Platform (MAP), CRM systems and other external sources of data.
Customizable UI & Dashboard – The new dashboard enables users to better manage their marketing assets by organizing them into groups, selecting favorites, and quickly accessing most needed items. They can also configure their dashboards into an instrument panel that gives them an immediate view of their favorite campaigns or performance reports.
Responsive Design Content Management Editor – Act-On’s new content editor allows marketers to create content that is both responsive and adaptive, rendering properly on any device type. The drag-and-drop editor enables marketers to create attractive campaigns without needing to know HTML or CSS (cascading style sheets).
New Integration Architecture with Expanded Integrations – A new integration layer provides native integration with all major CRMs, including MS Dynamics, Sugar, NetSuite and SalesForce.com. These high performance integrations give users the flexibility to switch CRM systems without losing any marketing automation functionality.
Act-On also adds a new Google Chrome plug-in to its growing list of email connectors, enabling users to send email through their corporate email systems like Gmail, Google Apps, and Microsoft Outlook, while using Act-On’s email design templates, personalization and message tracking.
“The Act-On Funnel Reports have opened up a whole new avenue of measurement and analysis,” said John Stalnaker, Marketing Manager at Extensis. “The new reports provide incredible insight into our various marketing channels. We know which channels produce the most leads, opportunities, and revenue — it’s a great alternative to ‘last touch’ campaign tracking that we report through CRM. Because Act-On is our marketing database of record, only Act-On knows all the channels a prospect touches. I can’t get this kind of report out of CRM alone.”
Concludes Larocque, “With Act-On Funnel Reports, our agency now has the ability to create a view into the most important output of our marketing automation service — customer movement through the funnel from top to bottom. The new reporting feature unifies marketing performance data from Act-On and our CRM, and allows us to show our clients how marketing is contributing to their bottom line.”
About Act-On Software
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together — across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
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