Stellar Customer Satisfaction, Rapid Product Innovation, and Exceptional Time-to-Value Drive Emergence as MarTech Leader
PORTLAND, OR–(Marketwired – August 29, 2016) – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that PricewaterhouseCoopers (PwC) named it one of the 25 fastest growing cloud companies, based on its revenue growth from 2013 to 2014. Act-On’s revenue grew by 81.5 percent, ranking it 11th on the list and placing it alongside such giants as Microsoft and Apple, as well as high profile companies like Box, Zendesk, and Dropbox.
PwC’s publishing this Top 25 List validates the growing demand for technologies delivered via the cloud. SaaS businesses are founded on their ability to deliver customer satisfaction, fast product cycles and innovations, and a strong ecosystem. The importance of these factors makes it easy to see why Act-On made the list. Act-On’s roster of 4,800+ customers includes well-known brands like Healthgrades and the Dallas Mavericks, its partner ecosystem consists of 500+ organizations and growing, and the company has long been applauded for its exemplary customer service.
In terms of customer satisfaction, Act-On users’ love for the software is hard to beat. According to the 2016 G2 Crowd Winter Report, customers are more likely to recommend Act-On than Marketo, Pardot, and Eloqua. And at Dreamforce 2014, G2 Crowd showed a live, dynamic Gridscape in which customers ranked Act-On as a top three cloud vendor — and above all other MarTech companies.
Product innovation is at the core of the business, Act-On continuously enhances its product functionality to meet the evolving needs of B2B marketers. Most recently, Act-On released its Account-Based Marketing Solution to help businesses orchestrate multi-channel sales and marketing strategies at scale, and an Advanced Social Media Module that gives users the ability to segment, score, and nurture leads using social actions and further tie social engagements to revenue. All this adds up to a remarkable metric: 95 percent of Act-On customers believe the product is going in the right direction, according to G2Crowd data.
“The success of a SaaS business is dictated by both the level of customer support it provides and its ability to deliver product innovations that continuously solve for real world business challenges,” said Andy MacMillan, CEO of Act-On. “As more and more revenue hits the renewal ledger, retaining customers becomes a bigger priority than acquiring new ones, and accordingly, we ensure that we provide an unrivaled experience that leads to happy customers and compelling use cases.”
About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software
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