Turns Cold Leads Warm & Generates 75 Percent More Opportunities With Marketing Automation
PORTLAND, OR–(Marketwired – May 24, 2016) – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that Jonas Construction Software, a supplier of accounting and administrative software for construction businesses, has adopted Act-On Marketing Automation to power and personalize its communications across the customer lifecycle, for a 30 percent increase in leads from organic sources, a 75 percent increase in opportunities from those lead sources, and an across-the-board lift in re-engagement and email open rates.
Offering construction companies and contractors across a range of industries web-based packages to help streamline their operations, Jonas had built up a vast repository of content over the years, tailored to key verticals and audiences. But Jonas’s marketing team often struggled to deliver this content to the right prospects at the right times. With only a team of four to manage the company’s many prospects, active leads, and existing accounts, Jonas knew it needed a marketing automation solution that could nurture buyers with targeted offers and content, while ensuring the company remained consistent and relevant across an extended sales cycle — often nine to twelve months a time, even years in some cases.
The company turned to HubSpot initially, but began evaluating a variety of vendors when their needs weren’t met, landing on Act-On because of its robust automation functionalities and ease of use. “We needed to run more than 100 different campaigns to communicate with all our prospects and customers, and nothing came close to Act-On,” said Sam Mendelsohn, Jonas’ Vice President of Business Development. “Our sales cycle is long, and Act-On enables us to easily stay in the forefront of our prospects’ minds by continuously engaging them with relevant content.”
The immediate gains were tremendous. Within a few short months of implementing Act-On, Jonas’ marketing team was able to create more than 100 automated programs, connected to more than 200 lists from Salesforce, each tailored to a different persona, industry, and stage of the purchasing process. Leads were scored within Act-On based on their buyer behaviors and their general engagement levels. For the first time, Jonas could actively support its buyers’ journeys from start to finish.
The results of this effort speak for themselves. Since adopting Act-On, Jonas has seen a 30 percent increase in leads, a 35 percent open email rate, and a 75 percent increase in organic opportunities. The company has also been able re-engage 20% of leads that had gone cold. This, in turn, has helped to reduce the company’s hiring and operational costs, enabling them to essentially to do more on a lean budget and with a leaner team.
Concludes Mendelsohn, “With Act-On, we’re able to easily deliver 6,000 emails a month. I would have to double my staff to get the same results without it,” he said. “That kind of efficiency lets us spend more time developing stronger marketing that can fuel and sustain our growth.”
Get to know Jonas Software’s story today.
About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers, and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
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Act-On Software, Inc.