R.M. Hoffman Blazes Industry Trails With Act-On

PORTLAND, OR–(Marketwired – February 26, 2016) – Act-On Software, the leading provider of marketing automation for fast growing businesses, today announced that R.M. Hoffman, a longtime distributor and custom manufacturer of motion control equipment, has adopted Act-On to revamp its sales and marketing operations, contributing to a 33 percent increase in sales leads year-over-year and a 15 percent bump in annual revenue overall. It’s a marketing investment that puts the company well ahead of its industry peers, only five percent of whom have taken on automation technologies according to Software Advice.

Responsible since 1959 for the design and assembly of industrial automation components, R.M. Hoffman had long relied on a knowledgeable sales team and a modest marketing budget to grow its business. But as market headwinds shifted and outreach turned digital, R.M. Hoffman knew the time had come to change course.

“I knew firsthand the importance of the brand, messaging, and digital marketing,” said Peter Hoffman, VP of Marketing & Sales at R.M. Hoffman. “I wanted to use the proven tools and techniques from the tech world to bolster marketing and sales at R.M. Hoffman.” This meant evaluating solutions for marketing automation that could expand on (and properly harness) the company’s already powerful arsenal: a veteran sales team boasting decades of industry-specific expertise, and a two-tiered strategy for outreach split equally between inbound and content marketing.

Act-On quickly emerged as a frontrunner for its sophistication and ease-of-use, enabling the company to find, nurture, and convert leads more effectively, and pairing well with its existing solution for CRM, Zoho. The impact on the business was immediate. With Act-On and Zoho synchronized, the company could better tailor its communications by segmenting its contact lists based on titles, industries (semiconductors, medical diagnostic and automation equipment manufacturers) and behavior of buyers.

Since implementing Act-On, R.M. Hoffman’s web traffic has doubled, sales revenues have climbed by 15 percent, and sales leads year-over-year have increased by 33 percent, striking figures in an industry where single-digit growth is the norm. Every lead activity is scored in Act-On and tracked in Zoho, to give Hoffman’s sales and marketing teams complete transparency and insight into buyers and their readiness to purchase.

Concludes Peter, “Act-On has become as crucial to our marketing and sales effort as phone and basic email. It’s central to the way the company runs. It’s unthinkable to imagine going back.”

Read the R.M. Hoffman story in full, or watch the video case study.

About Act-On Software

Act-On Software provides the complete marketing engagement platform for the 21^stcentury business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their marketing and sales efforts throughout the customer lifecycle. Act-On supports an open marketing ecosystem with native integrations to all major CRMs and pre-built connectors to third party applications. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve business success. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit act-on.com.

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