Act-On Press

Goose Digital Selected by Act-On Software to Support Strategic Marketing Automation Delivery in the Insurance Industry

Press & News

Act-On enlists Goose Digital to lead implementations & consulting for insurance providers as part of its end-to-end marketing automation solution which combines technology, implementation, strategy development, and technical support.

Toronto, ON – May 16, 2019Goose Digital, Canada’s leading marketing automation agency, announces an enhanced partnership with Adaptive Marketing provider Act-On Software for an increased focus on best-in-class solutions for insurance providers across the United States and Canada.

Today, insurance providers are challenged with delivering meaningful digital experiences in a rapidly evolving market. As both personal and commercial insurance products are being disrupted, the modern insurance customer is also asking to be sold to and serviced in traditional and digital ways. This challenge is compounded by the fact that many insurance agencies, brokers, and carriers are falling behind in the adoption of holistic digital strategies that include best-in-class marketing technologies. Adding to the complexity is the reality that legacy insurance technologies simply cannot provide the speed, insight, and outreach required to succeed in an increasingly digital world.

In March 2019, Act-On announced Accelerate, the most cost-effective bundled offering of marketing automation technology, implementation and strategy services, and hands-on premium support for organizations interested in ensuring that their investments achieve desired outcomes. As a result of the challenge insurance providers face, Act-On is doubling down on its commitment to provide best-of-breed audience engagement technology for insurance providers:

  • Integration with core insurance platforms
    In addition to out-of-box integrations with leading CRMs like Salesforce, Microsoft Dynamics and SugarCRM, Act-On is currently developing integrations with industry leading Broker Management Systems (BMS). These integrations will allow for a 360-degree view of customers and leads alike, tighter reporting and attribution, and improved lead generation/management which will enable more meaningful communications across the entire customer journey and accelerated revenue growth. In addition, Act-On anticipates developing similar integrations with other prominent insurance solutions in the future.
  • Designating subject matter experts as lead strategy and implementation partners
    To support with this best-of-breed approach, Act-On has selected Goose Digital as its lead insurance partner in North America to implement the marketing automation platform and develop multi-year digital marketing strategies to support digital transformations and other key marketing investments. Goose Digital has extensive experience leading digital transformations for insurance organizations using Act-On as the backbone of the technology infrastructure which often integrates with BMS/CRM’s, Phone and Call Center systems, data warehouses, website CMS, social media, and other third party systems.
  • Industry leading, rapid marketing automation implementation
    In as little as six weeks, insurance providers can have a fully configured instance of Act-On’s marketing automation platform, combined with in-depth training and email deliverability seminars to ensure early and sustained success. Act-On’s commitment to a six week implementation represents among the fastest time-to-value offering of any marketing automation platform.

“Act-On aims to deliver the world’s most comprehensive end-to-end solution for insurance organizations through cutting edge marketing technology, integrations with critical insurance platforms, and an expert partner like Goose Digital who understands the insurance industry and how to best use these technologies and related services to attract, acquire and retain clients.” said Chris Masino, Chief Revenue Officer at Act-On.

“Goose Digital has been a top Act-On partner for four years and we’re thrilled to further align our skill sets and insurance focus with them. Together, our experience developing strategies and executing complex marketing automation programs for national carriers and brokers across Personal and Commercial lines and Act-On’s industry leading marketing automation platform make an incredible offering for this industry to adapt to evolving markets and drive their businesses forward,” said Michael Turcsanyi, Chief Executive Officer at Goose Digital.

Learn more about Act-On and Goose Digital’s Insurance Solutions:

Vertafore’s Accelerate User Conference
When: May 21-23, booth 525B
Where: Duke Energy Convention Center in Cincinnati, OH
Learn more here

For more information about Act-On’s insurance solutions, please visit https://www.act-on.com/customers/industries/insurance/. For more information about Goose Digital’s insurance expertise, please visit https://www.goosedigital.com/insurance

About Goose Digital

Goose Digital is Canada’s leading marketing automation agency. We take organizations on a journey of digital transformation to optimize operations and drive faster return on marketing investment with proven digital strategies and expertise with cutting edge technologies such as Act-On, HubSpot, Marketo, and Salesforce Pardot and Marketing Cloud. Our marketing automation experience helps organizations get to value faster while outpacing competitors with innovation and rapid execution. For more information, visit www.goosedigital.com

About Act-On Software

Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value–all with the fastest time-to-value. For more information, visit Act-On Software.