Act-On Press

Four Act-On Software Executives Recognized for Outstanding Sales Lead Management in SLMA’s List of Top 50 Most Influential People

Press & News

BEAVERTON, OR–(Marketwired – Dec 16, 2014) –  Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced its inclusion in the Sales Lead Management Association’s list of Top 50 Most Influential People. Among those honored were the company’s CEO, Raghu Raghavan; CRO, Shawn Naggiar; VP of Sales, Chris Hardeman; and Director of Demand Gen, Janelle Johnson. Votes were cast by association members exclusively, and covered such categories as CRM and marketing automation software, database management, telemarketing, consulting, higher education, and publishing.

Act-On has also garnered a range of industry accolades and honors, including Frost & Sullivan’s Entrepreneurial Company of the Year 2014, Inc. Fast 500 and Deloitte’s Technology Fast 500 for two years consecutively.

“Act-On’s continuing commitment to sales and marketing leadership and customer success is impressive,” remarked Michael Plante, VP of Demand Generation at “We’ve benefited tremendously as customers, and we expect them to only improve on this year’s Top 50 performance in years to come.”

As founder and CEO of Act-On, Raghu Raghavan brought to his bid a long history of developing technology to amplify marketing and sales lead management, having previously founded Responsys. He remains today a driving innovative force behind the Act-On platform and its foremost architect, with much to show for his involvement in the company’s product roadmap.

As CRO of Act-On, Shawn Naggiar has a sizable hand in shaping and supporting the company’s fast-growing sales organization, overseeing all that’s necessary to create, sustain, and grow revenue for the company. In the last year alone, Shawn saw the company’s sales presence more than triple domestically, with offices in Boston, Chicago and Spokane, and expand internationally with teams in Bangalore and the UK.

As Act-On’s VP of Sales, Chris Hardeman has proven instrumental to the growth and success of the company’s expanding sales organization. Under his sales leadership, the organization’s revenue has grown by 1,880 percent over a three year period. He has helped to triple the company’s sales team over the past four quarters, and continues to implement strategic sales enablement programs to advance Act-On’s bottom line.

As Director of Demand Generation for Act-On, Janelle Johnson remains responsible for driving thousands of new leads monthly and creating impactful conversions that directly contribute to the company’s bottom line. She has played a critical part in continuing the company’s rapid growth, driving millions in pipeline contributions quarterly.

Photos and information for this year’s winners can be found at the official SLMA site.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,454 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include an active blog, recognition for the ’20 Women to Watch in Sales Lead Management, the election of the 50 Most Influential People in Sales Lead Management, the SLMALive Radio Channel producing marketing and sales shows for at-work listeners, and an SLMA Weekly Radio program.

About Act-On Software
Act-On is the leading provider of integrated marketing automation software, helping 2,700+ companies to tie inbound, outbound, and lead nurturing programs together — across email, web, mobile, and social. Users can achieve superior return on marketing investment by leveraging behavioral data and website visitor activity to increase engagement throughout the customer lifecycle — from acquisition, retention and expansion. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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