Best-In-Class Marketing Automation Vendor Recognized for Its Excellence in Growth, Innovation and Leadership
BEAVERTON, OR–(Marketwired – Mar 20, 2014) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that it has been named Entrepreneurial Company of the Year for 2014 by Frost & Sullivan, a leading global research firm. Based on findings from Frost & Sullivan’s Best Practices research on the Marketing Automation Software (MAS) market, Act-On’s performance was relatively higher than that of its competitors.
Frost & Sullivan selected Act-On as Entrepreneurial Company of the Year after a 10-step review process that accounted for growth strategy, growth implementation, degree of innovation, leadership in customer value, and speed of response to market needs. Act-On ranked well in the vendor benchmark matrix with a weighted rating of 9.1, while its closest competitor scored a 7.7 rating.
“Act-On has done very well in serving the mid-market with an agile product suite for marketing automation. Its annual growth rates have been going through the roof over the past few years and it continues to play on its success with a highly flexible pricing model,” said Hiral Jasani, Frost & Sullivan industry analyst.
Act-On Software enables small marketing teams from mid-size and large enterprises to strengthen their online marketing efforts by providing a powerful marketing automation engine that is sophisticated in function, but simple in usage. According to Frost & Sullivan, Act-On focuses acutely on product innovation, vertical strategy and international expansion, and continues to outgrow most of its competitors by a factor of three.
Concludes Hiral, “With an experienced team of market veterans, Act-On is set to capitalize on the soaring demand for marketing automation, not just in North American markets, but in parts of Europe and Asia as well. Their timing is just right.”
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Act-On is a leading provider of integrated marketing automation software, helping 2,000+ companies to tie inbound, outbound, and nurturing programs together — across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.