“Act-On makes our jobs easier. It literally takes 10 minutes to create an email campaign; 15 minutes to create a landing page. It’s been much easier to service our sales team. It’s simple but very effective.”
Cornerstone Information Systems creates innovative applications to automate many of the most complex and time-intensive aspects of the reservation management process. Cornerstone has helped hundreds of customers including travel management companies, corporate travel departments, and airlines to integrate new and existing technology in ways that better address their particular needs.
Cornerstone’s small marketing team had centered its efforts around email to communicate with 20,000 customers, partners and prospects. Cornerstone realized that it needed a solution to help the marketing team integrate a variety of marketing initiatives, identify viable leads and measure efforts objectively. It was also very important to integrate fully with Salesforce, so they could push the results from all these activities to the sales team. After hiring a consultant to recommend a solution, Cornerstone selected Act-On Software because of the platform’s ability to deliver the necessary features without going over budget.
“The implementation—including the critical integration with Salesforce—took only a few hours, and the marketing team was ready to go,” said Alan Minton, senior vice president of marketing, Cornerstone Information Systems. “Act-On makes our jobs easier. It literally takes 10 minutes to create an email campaign; 15 minutes to create a landing page. It’s been much easier to service our sales team. It’s simple but very effective.”
Cornerstone utilizes many key Act-On features such as customized landing pages, website visitor tracking, webinar management, and triggered campaigns. The key win has been lead scoring, which drives the marketing and sales alignment the teams wanted. The sales team uses lead scoring to prioritize their time, and understand which topics to discuss with each lead. This in turn lets them close deals more efficiently.
Since implementing Act-On Software, Cornerstone has experienced a 22 percent increase in email open rates. The click through rate has jumped from 1.4 to 2.6, an 86 percent increase. And—sales are up by 7 percent. “The growth of our sales funnel has been outstanding,” said Minton. “The sales team especially appreciates the focused call list that Act-On delivers; we saw the effect of this improved list immediately. It’s easy to see the ROI and the success.”
Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On customers include: Motorola, Progressive, IBM, and InsideSales.com. To learn more about Act-On Software, visit www.ActOnSoftware.com. Follow Act-On Software on Twitter: @actonsoftware.
Act-On Software’s cloud-based marketing automation platform has quickly become the foundation for successful marketing campaigns in organizations of all sizes. Act-On’s intuitive user interface, Instant-On™ database and complete online marketing tool set, enable the accelerated adoption of marketing automation technologies.
The Act-On platform features a best-in-class email engine and one-click integration with leading web conferencing and CRM solutions. In addition, Act-On offers easy-to-use tools for website visitor tracking, lead scoring, lead nurturing, social media prospecting and design tools for web forms, landing pages, and emails.
Act-On is headquartered in Beaverton, Oregon and has offices in Roseville and Menlo Park, California. To learn more, visit: http://www.actonsoftware.com.