Act-On Press

Content Runner Integrates with Act-On to Streamline the Content Marketing Process

Press & News

Partnership Provides Act-On Users with Access to Expert Writers

SEATTLE, WA – January 13, 2016 – Content Runner, a leading marketplace for connecting users and agencies for the creation of unique written content, today announced that it has partnered with Act-On Software, the leading provider of marketing automation for mid-sized businesses. Act-On users can now leverage Content Runner’s network to collaborate with writers and create content, and seamlessly import the content into their Act-On account. Content Runner’s integration allows Act-On users to readily access written content developed in Content Runner and easily deploy it in an Act-On marketing campaign.

“You need your company to stand out from the crowd and the most effective way to do that is to plan and execute a content marketing strategy,” said Chad Fisher, Co Founder of Content Runner. “Early on, we had in-depth conversations with Act-On about the shared pain point of content creation and it was clear that we could help Act-On’s customers by connecting them with freelance writers.”

“Content is what fuels any marketing automation strategy and is needed to attract and retain customers,” said Gal Josefsberg, VP of Product Management at Act-On. “Content Runner’s integration with Act-On reduces the complexity of creating and distributing content and gives our users a seamless workflow to do so.”

With Act-On, marketers are able to create and execute sophisticated content marketing campaigns across multiple channels and can report on the performance of those campaigns to determine how best to invest future content creation dollars.

Marketers can create a free Content Runner account and connect their Act-On instance directly to Content Runner’s platform. Act-On users will also have access to Content Runner’s public writer directory to find the perfect writer for their content needs.

After their writing project is complete Act-On users can quickly export their content back into Act-On as a draft campaign. From there, users can leverage their Content Runner assets for emails, web forms, landing pages and newsletters in Act-On.

About Content Runner
With offices in Seattle, Washington Content Runner is a marketplace for connecting users and writers for the creation of unique written content. Content Runner can help you get started right away by browsing our public directory to review writer profiles, bios, writing samples, ratings and user reviews. Work with Content Runner writers to create white papers, newsletters, product descriptions, blog posts, reports (and much more) and you are able to set your own price per project. For more information, head to www.ContentRunner.com.

About Act-On Software
Act-On Software provides the complete marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their acquisition, retention and expansion marketing efforts. Act-On supports an open marketing ecosystem with native integrations to all major CRMs and pre-built connectors to third party applications. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve business success. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

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Media Contact:
Paige Musto
Act-On Software, Inc.
Paige@act-on.com
650-931-2385