Experiences 500% Return on Investment in Just Five Months
BEAVERTON, OR–(Marketwired – Sep 29, 2014) – Act-On Software, the leading marketing automation provider for small and mid-sized businesses, today announced that CobbleStay, a vacation rental agency representing luxury properties in Europe and beyond, has implemented Act-On to drive demand and growth — improving conversions by 50 percent and experiencing a 500 percent ROI in just five months.
In part, CobbleStay credits Act-On’s reliable sender reputation for the above average industry open rate. In addition, Act-On’s robust capabilities, combined with its affordability, have allowed CobbleStay to do more with less — powering sophisticated nurturing programs and effective marketing campaigns without having to hire additional resources. Act-On’s marketing automation platform helps the company keep overhead costs low while increasing its ROI.
“Between internal resources, people, and the cost of the software it’s a very small investment when you add it all up,” said Drew Graham, Founder and CEO of CobbleStay. “I generally look for a return of five times the initial investment, and with Act-On, it’s been very easy to get beyond that — and do it very quickly.”
CobbleStay is a prime source for luxury properties in exotic locales. Its website is flush with attractive images, and draws a large number of people who are “just looking.” Prior to Act-On, CobbleStay would sort through large numbers of these website visitors to find qualified leads, often having to sift through visitors individually to determine their levels of interest. As this manual process began to affect productivity and the company’s bottom line, it became necessary for CobbleStay to adopt marketing automation to help the business take targeted action on the insights they gathered about their customers and prospects.
The company ultimately opted for Act-On for its CRM integration, ease-of-use, and level of customer support. “We needed a solution that was easy on our sales team,” said Drew. “Since it’s a part of our everyday operations, it needed to automate processes but also give people flexibility to test out different approaches and customize options throughout the sales cycle.”
Using Act-On’s sophisticated lead scoring capabilities CobbleStay can now effectively capitalize on leads with the highest intent to purchase. Because booking travel can be a complex, high-consideration sale, it is paramount that CobbleStay address the needs of their customers, while also prioritizing leads and striking while the iron is hot. Now, any time the CobbleStay team looks at an inquiry in their system, they can understand how engaged the lead is, and decided how much attention to give each one. This has ultimately resulted in higher conversion rates and increased revenue — a win/win for any business.
Learn more about CobbleStay’s use of Act-On by reading the full case study here.
With dozens of properties to choose from, CobbleStay offers first class service for vacation property owners who are looking for an experienced agency to manage their property, find top quality guests, and earn them a maximum return on their investment. We make it easy and convenient for property owners to work with us. Guests love using CobbleStay because we simplify the way people discover and reserve luxury vacation properties around the world while also providing dedicated customer service from North Americans who understand the needs of fellow travelers. www.cobblestay.com.
About Act-On Software
Act-On Software is the leading provider of marketing automation for small and mid-size businesses, helping 2,500+ customers to tie inbound, outbound, and nurturing programs together — across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
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