Act-On Press

Act-On Software Appoints Atri Chatterjee as Chief Marketing Officer

Press & News

Beaverton, OR (PRWEB) March 29, 2012

Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that Atri Chatterjee has joined the company as chief marketing officer. Chatterjee is a key addition to the Act-On executive team, bringing more than 20 years of senior level leadership at high growth companies ranging from start-up ventures to large public companies.

“Joining the Act-On executive team gives me the opportunity to add my expertise to a rapidly growing company with an impressive product,” said Atri Chatterjee, chief marketing officer of Act-On Software. “Joining a company that builds products that make marketers more successful is a dream job for any CMO. I am looking forward to not only leading the company’s marketing efforts, but also driving innovation in the field of marketing automation through the use of the Act-On product.”

As chief marketing officer, Chatterjee is responsible for driving Act-On’s marketing strategy as the company accelerates its record-setting growth. Prior to joining Act-On, Chatterjee was vice president and general manager of user authentication at Symantec. He was also senior vice president of marketing at McAfee, Inc. and chief marketing officer of Secure Computing until its purchase by McAfee. Chatterjee’s experience with marketing automation and SaaS applications started when he was the first vice president of marketing at Responsys, where he helped create the first business plan, raise several rounds of funding and establish that company as a pioneer SaaS application for email marketing.

“Atri’s experience, knowledge, and record of success will help Act-On reach new levels of achievement,” said Raghu Raghavan, CEO of Act-On Software. “Most importantly, he passionately shares our vision for transforming the marketing automation and CRM industry. We are happy to have him on the team and look forward to his help in building a great company.”

Chatterjee’s addition to Act-On’s executive team comes as the company prepares for yet another record setting year. Within the last six months, Act-On announced that the company’s revenue has grown 405 percent year-over-year; market research firm Gleanster rated Act-On “Best” in Marketing Automation Ease of Deployment, Ease of Use and Overall Value and the marketing automation provider exceeded the 500th customer mark in record time – under two years.
Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing marketing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On customers include: Motorola, Progressive, IBM, AssociatedBank, and Liberty Tax Services. To learn more about Act-On Software, visit Follow Act-On Software on Twitter: @actonsoftware.

About Act-On
Act-On’s fully integrated cloud-based platform enables marketers to realize their creative expression to the fullest. Act-On’s rapid implementation, intuitive user interface and complete tool set enable marketing and sales professionals to execute and optimize their campaigns and calculate the critical metrics they use to define success.

The Act-On platform features an integrated suite of tools to create web forms, landing pages, and emails. Act-On’s platform also offers Twitter Prospector to enable marketers to use Twitter and other social media properties as a lead source and for reputation management. Combined with a best-in-class email engine and a series of easy-to-use tools for website visitor tracking, lead scoring, lead nurturing, and one-click integration with leading web conferencing and CRM solutions, the Act-On platform is the foundation for successful business growth strategies for the Fortune 5,000,000.