BEAVERTON, OR–(Marketwired – Apr 13, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced that BrainSell, Faye Business Systems Group, Levementum, and W-Systems have joined the Act-On Consulting Partner Program as Platinum Partners. These partners are uniquely positioned to advise on and implement integrated marketing automation and CRM systems that address the new front office paradigm.
In today’s digital age, delivering a unified customer experience can often prove difficult. This is where technology like marketing automation is key, particularly when integrated with a CRM system — allowing for a bi-directional push of data in real-time to maximize program effectiveness, and provide a clearer picture of the sales funnel. This, in essence, is the new front office: marketing automation tied together with CRM, to drive revenue and cultivate customer relationships that last.
Businesses using Act-On Marketing Automation with their CRM systems are at an unparalleled advantage, having the ability to monitor and optimize the lead-to-revenue process, and to leverage behavioral data throughout their lead generation and management efforts to deliver sales-ready leads.
The latest partners to join the Act-On Consulting Partner Program understand the value marketing automation brings to CRM, and each are qualified to help clients identify the most effective process, build the right strategy, and implement the technology stack to optimize sales and marketing workflows.
BrainSell is a leading advisory and technology company that provides companies of all sizes with a competitive advantage derived from best-of-class business software, services and unbiased advice. BrainSell has transformed from a regional boutique software reseller into a leading provider of unrivaled business strategy, best-of-class software, development, and implementation, across all industries.
“Our customers are looking for powerful, yet easy to use solutions that integrate well with their CRM system, and Act-On fits the bill,” said Sonja Fridell, Executive Vice President at BrainSell. “We concentrate on business process first and foremost; we don’t just make software fit our customers, we make their processes fit into the software — and with Act-On’s integration to Sugar and Salesforce, it is one of the most capable systems I’ve seen.”
FayeBSG is an award-winning software company known for their breadth of SugarCRM Integration Add-On Products which include integrations with ERP software, credit card processing, project management, phone systems, and more. Specializing in extensive multi-layered CRM, ERP and marketing integrations, FayeBSG concentrates on a wide array of high value marketing consultative services.
“With Act-On we see the promise of an innovative and industry disrupting platform, and we couldn’t be more excited to be users of and partners with Act-On,” said David Faye, CEO of Faye Business Systems Group. “We look forward to building a thriving symbiotic relationship with Act-On as we help share their vision of marketing automation.”
Levementum is a CRM services provider that helps customers select and deploy best-in-class CRM applications, while integrating them with other platforms and existing legacy systems. For nine years, Levementum has been laser focused on ensuring success for companies that choose to embark on a CRM journey.
“When it comes to marketing automation and CRM, Levementum’s customers demand the best technologies, and Act-On delivers that,” said Geoffrey E. Mobisson, Managing Partner at Levementum. “Act-On provides comprehensive features, the best user interface the market has to offer, and pricing that aligns to value. This is exactly what our customers are asking for, and this is why we’re betting on Act-On.”
W-Systems is a technology advisory firm that consists of over 25 dedicated CRM professionals that focus on designing, developing, implementing and supporting useful and cost effective solutions for its clients. The company’s expertise is in CRM and marketing automation deployment, using Sugar and Act-On to help customers execute their business process and business vision.
“We sell solutions that are to be easy to understand and easy for our customers to use, and Act-On makes marketing automation just that. Marketing automation is a very powerful technology and we appreciate that Act-On makes this technology understandable and usable by all,” said Christian Wettre, CEO of W-Systems. “Act-On has been a strong partner for us because of their high level of execution on product and channel, as well as on its Sugar integration; when they decide to do something, they do it — and they do it right.”
Act-On has built native integrations to all major CRM systems including SFDC, Sugar, NetSuite, Microsoft Dynamics and Infor, and also offers database synchronization through FTP sync. For more information on the Act-On CRM integrations, visit the connectors page.
Concludes Greg Goldstein, Sr. Director, Global Channel Development and Sales at Act-On, “The rapid expansion of our partner ecosystem validates the importance of marketing automation in the CRM equation; I am pleased to see that our partners share the same vision for sales and marketing alignment through the marriage of Act-On and CRM technologies.”
About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle — attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.
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