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Bradley Corp. Outgrows Email Marketing, Turns to Act-On for Marketing Automation

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BEAVERTON, OR–(Marketwired – Oct 15, 2013) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that Bradley Corp., the industry leader in commercial plumbing solutions, has adopted Act-On to help shorten its sales cycle and boost the company’s growth rate.

Bradley Corp. outgrew its email marketing solution and sought a marketing automation platform that could deliver more than just email. The company wanted to increase its number of outbound campaigns per year and automate programs based on behavioral profiles and actions taken on its website. After assessing multiple platforms, Bradley was confident that Act-On could deliver on its objectives.

The sales reps at Bradley Corp. used to make cold calls; now they make calls based on Act-On data that lets them know which customers are interested, which products they have viewed, and where they’re located. As a result, sales calls have increased in timeliness, and are more relevant as a result. Act-On has helped Bradley Corp. improve its lead management, shorten its sales cycle, and ultimately grow the business.

“We run a high volume of campaigns and need to be able to prioritize the leads we generate based on level of interest and intent to buy. This is data that Act-On allows us to report on,” said Steve Thielke, Marketing Specialist at Bradley Corp. “Act-On demonstrates the power of technology and the future of how business is done. Act-On allows us to make more informed decisions, and is an ideal tool for anyone looking to take their marketing programs to the next level.”

The in-depth case study can be found here. To read more about Bradley Corp.’s success using Act-On, visit our Marketing Action blog.

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About Bradley Corp.
For more than 90 years, Bradley Corporation has designed and manufactured commercial washfountains, and today is the industry’s exclusive source for plumbing fixtures, washroom accessories, partitions, emergency fixtures and solid plastic lockers. Serving commercial, industrial, health care, recreation, education, and corrections markets worldwide, Bradley is headquartered in Wisconsin. For more information, visit

About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 1800+ companies to tie inbound, outbound and nurturing programs together — across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On’s fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.