Act-On Press

Act-On Sets a New Standard in Customer Service with Act-On University’s Free, Unlimited, and Individualized Course Curriculum

Press & News

Dynamic Online Learning Experience Delivers Expert Training and Certification Across All Skill Levels and Marketing Roles

PORTLAND, OR – August 8, 2017 Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced latest enhancements made to Act-On University, with new individualized course curriculums designed to support different marketing roles, experience levels, and learning styles, and courses delivered via a live, interactive learning environment. The redesigned education program provides end-users unlimited access with zero tuition costs, further underscoring Act-On’s commitment to customer success.

Fast-growing organizations can face a steep learning curve when it comes to successful deployment and adoption of marketing automation; high costs, inaccessibility of training, and the inflexibility of course delivery often stand in the way. Act-On believes that education should adapt to each individual’s needs and preferences, and is the only marketing automation vendor eliminating these adoption barriers by offering unlimited access to an extensive curriculum of 40+ courses that support marketers at all stages of deployment, and across all skill levels and learning styles – with the objective of delivering more meaningful learning experiences that enrich their careers.

”Act-On University offers an individualized learning experience that adapts to every marketer and their role, responsibilities, and skill-level,” said Matt Zelen, Chief Customer Officer of Act-On Software. “Our goal is to empower all of our customers to explore, learn, and apply the latest Act-On features, strategies, and best practices to further their career development. Our new Act-On University is an effective way for them to develop their skills and build relationships with other marketers around the world, at no additional cost.”

Act-On University’s course curriculum is designed for all marketing backgrounds and experience levels – from new adopters, through beginner, intermediate, and advanced course offerings structured by Brand, Demand, and Expand marketing disciplines. The curriculum also offers Brand, Demand and Expand Certification Programs for customers looking to advance further in their careers.

Act-On customers can attend all course types – onboarding, product adoption, and best practices – as often as they’d like, and can “stream in” to get their questions answered on-the-spot during open office hours, and even share their desktops with instructors to have issues resolved, or immediately get connected with their peers through collaborative workshops.

“My initial reaction to the redesigned Act-On University can be summed up in a single word – wow!” said Stan Schultz, Global Creative and MarTech Advisor at Palram Americas. “I love the vision for the new Act-On U; not only will it help us onboard new users much more easily, it will really help our marketing organization connect to a broader marketing community of Act-On experts — and other Act-On users. I can easily see how the redesigned Act-On U will help us build our expertise, leverage the platform, and extract more value. I appreciate how Act-On is rethinking the way they deliver value to their customers that goes beyond features and functions.”

Companies that take advantage of Act-On University can expect to see:

Faster Onboarding – With the added flexibility of self-paced learning courses and unlimited access to training, customers can experience a faster, more individualized, and effective onboarding process.

Quicker Time-to-Value – By engaging directly with Act-On marketing experts in live sessions and office hours that facilitate active learning, customers are able to enhance the time-to-value to marketing automation success and readily build skill sets for email campaigns, landing pages, automated programs and more.

Increased ROI – Through online collaborative workshops with Act-On experts and marketing peers, customers are able learn marketing automation best practices that can help them increase the value of their Act-On investment over time, as well as get readily trained on and adopt new features as they are released to the market.

The relaunch of Act-On University is the first phase of a three-pillared customer success engagement initiative that brings together university, community, and events in an effort to drive personalized and collaborative marketer development and execution.

For organizations interested in specialized learning options, the Act-On University also offers fee-based, intensive in-person boot camps focused on new user training and marketing automation strategy. To learn more about Act-On University courses and certification, visit here.

About Act-On Software

Act-On Software is a marketing automation provider responsible for delivering innovation that enables marketers to create Adaptive Journeys™ using customer behaviors, preferences, and data to intelligently guide the engagement strategy. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.