Act-On Press

Act-On Software’s Third Quarter Success Attributed to Customer Centricity and Product Innovation

Press & News

Q3 Revenues 194 Percent of Revenues From Same Quarter Last Year

BEAVERTON, OR–(Marketwired – Oct 24, 2013) – Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced its revenue growth figures and corporate highlights for Q3 2013, highlighting another quarter of strong growth. During the third quarter, Act-On’s revenues were 194 percent of revenues during the same quarter last year. Usage of the Act-On marketing automation platform has increased 175 percent over the same quarter last year, and currently powers over a billion marketing touch points per month on behalf of its 1800+ customers. In order to keep up with this exploding adoption, the company’s employee base continues to grow rapidly, and is 180 percent of what it was during the same quarter last year.

The marketing automation industry is seeing a 50 percent annual growth rate across the board, and an even higher growth rate in the small and mid-sized market segment. The adoption of Act-On cuts across all industry verticals, with no single industry accounting for more than 10 percent of Act-On’s new Q3 customer wins. New customers include Swarovski, Planar, and hundreds of other companies.

“We are very pleased to be able to continue growing at this torrid pace,” said Raghu Raghavan, founder and CEO of Act-On Software. “We have managed to sustain and build on the startup culture that drove our early growth.”

Act-On Inbound Sees Strong Adoption

Act-On Inbound, the inbound marketing product that was released at the end of Q2, continues to see strong adoption by both new customers and the existing installed base, with several hundred customers today. As a result of Google’s recent update to encrypt all keyword searches, Act-On Inbound has become even more important to the target market because of its ability to use keyword results from Google AdWords to optimize content for organic search.

Act-On Helps Customers Become Better Marketers

Act-On is dedicated to making its customers better marketers. This is a promise made by the company to its users, and is reinforced at all customer touch points. Act-On provides its customers with hands-on support, campaign services, and educational training to ensure users get the most benefit from their marketing automation investment.

To this end, Act-On recently launched the Act-On Center of Excellence (ACE), a knowledge base of resources, trainings, and tools designed to educate marketers, and advise on industry best practices surrounding all aspects of online marketing for the 21st century.

Act-On Continues to Win National Awards

Act-On made the Inc. 500 List of America’s Fastest-Growing Private Companies. This is the second national corporate growth award that Act-On has received in 2013, having been named earlier this year to the Forbes List of America’s Most Promising Companies.

Act-On Opens Scottsdale, AZ Office

To support its rapid growth, Act-On has opened an office in Scottsdale, AZ and is looking to expand its sales and support services. To see the list of positions Act-On is actively hiring, please visit the careers page.

Converse with us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW and join the social conversation.

About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 1800+ companies to tie inbound, outbound and nurturing programs together — across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On’s fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.