“Measuring an organization’s online and social footprint can be incredibly hard”
“Measuring an organization’s online and social footprint can be incredibly hard,” said Ian Michiels, principal analyst at Gleanster Research. “Act-On Insight takes the online and social media dashboard to a new level by allowing marketers to benchmark their performance against peers. Eight out of ten organizations rank marketing measurement as a top three challenge in 2012. A big part of this challenge is identifying the context behind what measurements actually mean and how to translate them into actionable insights. By benchmarking how an organization compares to competitors, marketers can easily identify contextually relevant adjustments that help fine tune marketing strategy and improve effectiveness.”
Act-On Insight provides key capabilities in the following areas:
Website traffic and keyword effectiveness
Within a single dashboard, marketers can see how well their website is doing relative to the competition. This enables easy reporting and improvement tracking on site popularity and search terms or keywords that may be critical in driving traffic. Marketers also gain better understanding of how outbound efforts are impacting marketing results.
Businesses can get valuable information from monitoring their own blogs and comparing them with those of their competitors. For example, marketers can see the trends in blog topics and track the frequency and popularity of competitor blogs against their own, using this information to measure quantity and quality based on factors such as the volume of dialog.
Businesses also gain competitive insights across social networks like Twitter, Facebook and LinkedIn. For example, not only can marketers measure things like activity and number of followers, but also more importantly measure relevance based upon things like amplification of dialog.
As more organizations turn to multi-media content such as video as a quick source of information, marketers need to pay attention to this very important channel. Act-On Insight helps marketers actively track, measure and compare their YouTube channel with those of their competitors. This gives the company a tangible way to measure and improve their return on investment in multi-media content.
“Small and medium-sized businesses (SMBs) struggle to keep up with the marketing resources and capabilities afforded larger enterprises,” said Atri Chatterjee, chief marketing officer, Act-On Software. “For them, Act-On’s marketing automation is an equalizer, leveling the playing field by enabling them to reach key audiences, including customers and prospects, faster and more effectively. Act-On Insight is an important new weapon in their arsenal.”
Pricing & Availability
Act-On Insight is available to all customers as part of the Act-On platform. Subscription pricing for the full Act-On marketing automation platform starts at only $500 per month.
Act-On Software’s cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere—from small, simple and direct, to complex globally-implemented programs. Act-On’s technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California. To learn more, please visit http://www.actonsoftware.com.