Integrations Offer CRM Choice Without Compromising Marketing Automation Functionality
BEAVERTON, OR–(Marketwired – Aug 19, 2014) – Act-On Software, the leading marketing automation provider for small and mid-sized businesses, today announced its CRM agnostic approach to the marketing automation relationship. Understanding the importance of flexibility and scalability to emerging growth and mid-market companies, Act-On Software has built native integrations to all major CRMs, including Salesforce, SugarCRM, Microsoft Dynamics, NetSuite and others.
Marketing automation and CRM systems are complementary products that when integrated enhance the lead to revenue process and provide real-time actionable intelligence. CRM systems transform sales through organization, while marketing automation completes the picture by generating leads and managing lead engagement. Act-On integrated with CRM makes for the ultimate sales and marketing tool.
Companies that integrate Act-On marketing automation and CRM experience a shorter lead to sales cycle, tighter sales and marketing alignment and a greater return on their marketing spend. Because Act-On offers native integrations to all major CRMs, users have the freedom to switch CRM systems without losing any benefit of marketing automation.
Salespeople using Act-On integrated with CRM can:
- See marketing touch points and scores to know exactly why a lead has been qualified and assigned to them.
- Prioritize the hottest prospects.
- Use shared real-time intelligence about a prospect’s interests and activities.
Marketers using Act-On integrated with CRM can:
- Choose specific segments to import to the Act-On database and market to.
- Use lead scoring to prioritize high-scoring leads for sales.
- Measure and report on campaigns throughout the customer acquisition process from lead to revenue.
Act-On Software will be participating at the CRM Evolution show taking place this week at the New York Marriot Marquis. Product specialists will be onsite at booth #318 to demo the latest Act-On and key CRM integrations.
Learn why Act-On and your CRM are “Better Together.”
About Act-On Software
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together – across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On’s fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
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