Continues to Build on the Future of Marketing Automation with an Innovative Approach, a Disruptive Product & a Broadening Customer Base
PORTLAND, OR–(Marketwired – December 15, 2016) – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today turned the page on another strong year of growth, a banner 12 months that saw the company gain new ground in international markets, enrich and expand its use cases for marketing automation, and draw praise for its innovative product and bold corporate vision. More than 4,800 businesses worldwide, across a range of industries — healthcare, manufacturing, software, and financial services among them — have already turned to Act-On to build brand awareness, drive demand generation, and expand customer relationships.
In 2016, Act-On grew its install base by 25 percent, adding over 850 new logos to its already impressive customer roster, including big brands like the Dallas Mavericks and Six Flags. With over 4,800 companies using Act-On today to deliver personalized experiences across the buyer’s journey, the company is seeing increased platform adoption from its existing customer-base, building upon their successes with the technology for expanded uses cases on both the pre and post sales front.
“It’s an exciting time to be a marketing technology provider, serving CMOs as they embrace their expanded roles as the stewards of the customer experience,” says Andy MacMillan, CEO of Act-On Software. “We’re grateful to our customers for continuing to entrust us with such a vital part of their business, and we’re extraordinarily thankful for our committed employees that have helped make our vision for the future of marketing possible.”
2016 Company Highlights Include:
This past year, Act-On made four major product announcements, building upon the functionality of its already award-winning platform. In April, Act-On introduced its integrated workspace to support new use cases for the CMO and the entire marketing organization, taking the power of marketing automation beyond demand generation. These features drew from research commissioned by the company, which found that top performing businesses balanced their investments across marketing disciplines: brand, demand, and customer marketing. In May, the company launched Account-Based Marketing (ABM) Automation, giving B2B marketers the ability to orchestrate automated, multi-channel account engagements at scale, with enhanced nurturing and scoring capabilities at the account level.
In August, Act-On unveiled a new Social Media Module, with advanced engagement and analytics capabilities to help marketers better qualify and quantify social media’s impact on the bottom line. In October, Act-On debuted Act-On for Microsoft Solutions, a product bundle designed to complement the Microsoft solutions front-office departments use — Microsoft Dynamics CRM, Power BI, and Microsoft Outlook — for more intelligent customer engagements at scale.
The company has also grown its footprint internationally; dozens of German companies, including ICEF GmbH, Ryte, and SimScale GMBH, have made Act-On their marketing workspace to create and execute awareness, acquisition, and expansion campaigns, while hundreds more in UK, France and the Nordics, including Nexus Vehicle Rental, KissKissBankBank, and Soundtrack Your Brand, have turned to Act-On to better connect and engage with buyers throughout the customer journey. Over 15 percent of the company’s customer base is now centered in the EU and growing rapidly. Act-On is doubling-down on its go-to-market in the European region, having most recently become the first vendor focused solely on marketing automation to achieve an E.U-U.S Privacy Shield Certification in 2016.
Act-On owes much of its growth to partner expansion. Earlier this year, Act-On expanded its channel program offerings and grew its reseller program by 85 percent. In APAC, Act-On and Synnex Australia Pty LTD joined forces in an exclusive distribution deal, making Synnex the only APAC distributor with a cloud based digital marketing platform. Since Act-On joined the Synnex cloud marketplace for channel partners, Synnex has brought aboard a handful of customers, including Umart Online, Australia’s leading computer store, and Digitally Infinite, a Google Cloud partner.
Market Leadership and Accolades-
Act-On’s healthy growth and boundary-pushing product continued to earn distinction in 2016. The company was named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research Inc. report The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016, earned a place on Deloitte’s Technology Fast 500 for the 4th consecutive year, and was named to the Constellation ShortList™ for B2B Marketing Automation and PricewaterhouseCoopers’ 25 Fastest-Growing Cloud Companies List. Act-On earned plaudits from customers as well, ranking as a Leader among marketing technology vendors in the G2Crowd Winter and Fall 2016 Marketing Automation Grids. Act-On’s own marketing campaigns were also singled out for praise — receiving several acclaims, among them a 2016 Content Marketing Award, an Impact16 Award, an Hermes Creative Award, and shortlisted for several others, including the Digiday Signal Awards and the Marketing Tech & Innovation Awards.
Leadership & Experience-
Over the last year, Act-On has sought to capitalize on its market opportunity with the installation of key leadership roles — ten in all, across the company’s G&A, sales, service, and support organizations, as well as build upon its corporate culture. The latest of these additions include Susy Dunn, Act-On’s Chief People Officer, who brings to the role 20 years’ experience in human resources leadership and served most recently as VP of People at Jama Software; and Ryan Brady as Vice President of Finance, whose background in finance and business leadership spans 19+ years, and served as Director, Mobile Product Operations & Finance at Qorvo previously.
“As Act-On grows and evolves, so must its culture, and I thrive in environments where I can support people through periods of change and move everyone forward together,” said Susy Dunn, Chief People Officer of Act-On. “I’m passionate about influencing a culture at Act-On where employees are empowered to voice their opinion, share their ideas, and embrace learning & innovation. My goal is to build a results-oriented culture where employees feel supported to do the best work of their careers.”
Concludes MacMillan, “Having a strategic focus on our employees is essential to our success, and I look forward to working with Susy to further develop our people initiatives and build an inclusive and inspiring workplace.”
About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.
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Act-On Software, Inc.