“Our continued growth in customers and new opportunities in the pipeline confirms a large untapped market that is underserved today. We will continue to focus on delivering the most compelling marketing automation platform in the industry and ensuring the success of our customers.”
“Our first quarter results speak for themselves. From our customer base to our revenue to our employee headcount, we are thrilled with all aspects of our growth,” said Raghu Raghavan, founder and CEO of Act-On Software. “Our continued growth in customers and new opportunities in the pipeline confirms a large untapped market that is underserved today. We will continue to focus on delivering the most compelling marketing automation platform in the industry and ensuring the success of our customers.”
Key Highlights From the Quarter:
Act-On acquired 246 new customers in Q1 2012 compared to 171 new customers added in the previous quarter (Q4 2011). Act-On’s new customers span most major industries demonstrating the widespread applicability of its marketing automation solution.
In March, Act-On released numerous enhancements to the company’s marketing automation platform. The enhancements enable marketers to execute a broad range of sophisticated lead nurturing campaigns without compromising Act-On’s intuitive simplicity. Key platform enhancements include the following:
- Dynamic content creation within a single message to better target segments within a single email marketing campaign
- Progressive profiling rules that serve forms based on information already known about a visitor
- Search engine optimization of campaign forms
- ROI reporting and analysis to measure lead and opportunity creation and revenue performance from campaigns
Expansion of the Team
Act-On grew its employee base by over 200% during the last year and continues to add talent in all major functional areas including engineering, sales, customer service, marketing and finance. Act-On also appointed former Symantec executive, Atri Chatterjee, as chief marketing officer.
Industry Recognition and Praise
Act-On continues to gain recognition in the industry. Gleanster’s Gleansight benchmark report on marketing automation gave Act-On top honors, ranking “Best” in three of four categories – ease of deployment, ease of use and overall value. In addition, AlwaysOn named Act-On an OnMedia 100 winner and an OnDemand One to Watch.
Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing marketing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On customers include: Motorola, Progressive, IBM, AssociatedBank, InsideSales.com and Liberty Tax Services. To learn more about Act-On Software, visit www.ActOnSoftware.com. Follow Act-On Software on Twitter: @actonsoftware.
Act-On’s fully integrated cloud-based platform enables marketers to realize their creative expression to the fullest.Act-On’s rapid implementation, intuitive user interface and complete tool set enable marketing and sales professionals to execute and optimize their campaigns and calculate the critical metrics they use to define success.
The Act-On platform features an integrated suite of highly intuitive graphical design tools for web forms, landing pages, and emails. In addition, Act-On offers the unique Twitter Prospector designed to enable marketers to use Twitter and other social media properties as both a lead source and for reputation management. Combined with a best-in-class email engine and a series of easy to use tools for website visitor tracking, lead scoring, lead nurturing, and one-click integration with leading web conferencing and CRM solutions, the Act-On platform is the foundation for successful business growth strategies for the Fortune 5,000,000.
Headquartered in Beaverton, Ore., and with offices in Roseville, Calif. and Menlo Park, Calif, Act-On is privately held, and is backed by Trinity Ventures, U.S. Venture Partners and Voyager Capital. For more information, visit: http://www.actonsoftware.com.